{"id":19618,"date":"2026-09-14T14:37:43","date_gmt":"2026-09-14T14:37:43","guid":{"rendered":"https:\/\/www.mailgun.com\/state-of-email-deliverability\/chapter\/sobre-a-pesquisa-de-entregabilidade\/"},"modified":"2026-09-14T14:37:43","modified_gmt":"2026-09-14T14:37:43","slug":"sobre-a-pesquisa-de-entregabilidade","status":"publish","type":"soed-chapter","link":"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/sobre-a-pesquisa-de-entregabilidade\/","title":{"rendered":"Sobre esta pesquisa"},"content":{"rendered":"
\r\n
\r\n
\r\n
\r\n\r\n
\r\n\r\n
\r\n \r\n

Perfil dos participantes<\/h2> <\/div>\r\n \r\n

Mais de 1.100 participantes conclu\u00edram a pesquisa. As pessoas participantes foram convidadas a responder por meio de mensagens de e-mail e notifica\u00e7\u00f5es no aplicativo. Elas tamb\u00e9m receberam um incentivo com a chance de ganhar um vale-presente da Amazon de US$\u00a0100, sorteado entre quem participou.<\/p>

Veja mais informa\u00e7\u00f5es abaixo para um detalhamento sobre o perfil de quem respondeu. Devido ao arredondamento, alguns resultados da pesquisa podem passar ou ficar abaixo de 100% por uma diferen\u00e7a de 0,1%.<\/p><\/div> <\/div>\r\n \r\n

\r\n
\r\n
\n\n
Regi\u00f5es<\/strong><\/td>Setores<\/strong><\/td><\/tr>
Estados Unidos \u2013 27,5%\\u2028
Fran\u00e7a \u2013 23,0%\\u2028
Alemanha \u2013 6,1%\\u2028
Reino Unido \u2013 5,0%\\u2028
Canad\u00e1 \u2013 3,1%\\u2028
Espanha \u2013 2,9%\\u2028
\u00cdndia \u2013 2,5%\\u2028
Todas as outras regi\u00f5es \u2013 29,9%<\/td>		Tecnologia da Informa\u00e7\u00e3o (TI) \u2013 12,7%\\u2028
Software as a Service (SaaS) \u2013 11,3%\\u2028
Organiza\u00e7\u00f5es sem fins lucrativos \u2013 8,5%\\u2028
Marketing\/Rela\u00e7\u00f5es P\u00fablicas \u2013 7,1%\\u2028
Servi\u00e7os profissionais \u2013 6,6%\\u2028
Varejo\/e-commerce \u2013 5,6%\\u2028
Educa\u00e7\u00e3o \u2013 4,6%\\u2028
Entretenimento\/Recrea\u00e7\u00e3o \u2013 4,2%\\u2028
Todos os outros setores \u2013 39,4%<\/td><\/tr>
Volumes mensais de envio de e-mails<\/strong><\/td>Cargo\/fun\u00e7\u00e3o<\/strong><\/td><\/tr>
Mais de 1 milh\u00e3o de e-mails \u2013 11,4%\\u2028
100.000 a 1 milh\u00e3o de e-mails \u2013 12,8%\\u2028
50.000 a 100.000 e-mails \u2013 13,4%\\u2028
Menos de 50.000 e-mails \u2013 62,5%<\/td>		Propriet\u00e1rio de pequena empresa \u2013 15,6%\\u2028
Profissional de desenvolvimento de software \u2013 14,4%\\u2028
Profissional de TI \u2013 14,1%\\u2028
Lideran\u00e7a de marketing \u2013 9,8%\\u2028
Profissional de marketing por e-mail \u2013 8,4%\\u2028
Diretoria executiva \u2013 5,8%\\u2028
Dire\u00e7\u00e3o\/VP de produto \u2013 5,4%\\u2028
Especialista em entregabilidade de e-mail \u2013 5,2%\\u2028
Gerenciamento de produto \u2013 5,1%\\u2028
Ger\u00eancia de marketing de ciclo de vida \u2013 2,2%\\u2028
Outras fun\u00e7\u00f5es \u2013 13,5%<\/td><\/tr>
Tamanho da empresa<\/strong><\/td>Usu\u00e1rios<\/strong><\/td><\/tr>
Dez ou menos funcion\u00e1rios \u2013 52,3%\\u2028
11 a 50 funcion\u00e1rios \u2013 21,8%\\u2028
51 a 500 funcion\u00e1rios \u2013 17,3%\\u2028
501 a 1.000 funcion\u00e1rios \u2013 3,2%\\u2028
1.001 a 5.000 funcion\u00e1rios \u2013 2,7%\\u2028
Mais de 5.000 funcion\u00e1rios \u2013 2,6%<\/td>		Sinch Mailgun \u2013 39,1%\\u2028
Sinch Mailjet \u2013 47,3%\\u2028
Sinch Email on Acid \u2013 13,6%<\/td><\/tr>
Tipo de neg\u00f3cio<\/strong><\/td><\/td><\/tr>
B2B \u2013 37,6%\\u2028
B2C \u2013 29,4%\\u2028
Tanto B2B quanto B2C \u2013 33,0%<\/td>		<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n\n\n
\r\n
\r\n
\r\n
\r\n\r\n
\r\n\r\n
\r\n \r\n

Mais sobre o Sinch Mailgun<\/h3> <\/div>\r\n \r\n

O Sinch Mailgun, parte da Customer Communications Cloud da Sinch, processa anualmente mais de 450 bilh\u00f5es de e-mails em escala para o mundo todo. Reconhecemos que o e-mail \u00e9 um dos principais impulsionadores do retorno sobre o investimento de uma marca no marketing digital; nossa plataforma unificada, escal\u00e1vel e personaliz\u00e1vel oferece suporte ao gerenciamento abrangente do ciclo de vida do e-mail, priorizando a seguran\u00e7a, a conformidade e a privacidade de dados. Atendemos aos principais padr\u00f5es e regulamentos globais, como GDPR, SOC I & II, HIPAA e ISO 27001.<\/p>

As ofertas de produtos l\u00edderes do setor do Sinch Mailgun incluem:<\/p>

\u2022 Mailgun Send<\/a>: uma plataforma para enviar, receber, automatizar e rastrear e-mails em qualquer escala.<\/p>

\u2022 Mailgun Optimize<\/a>: um pacote de ferramentas de entregabilidade de e-mail para melhorar a entrega na caixa de entrada e conectar-se com mais pessoas.<\/p>

\u2022 Mailgun Validate<\/a>: uma solu\u00e7\u00e3o corporativa para manter as listas de e-mails limpas e a reputa\u00e7\u00e3o do remetente alta.<\/p><\/div> <\/div>\r\n \r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n\n\n

\r\n
\r\n
\r\n
\r\n\r\n
\r\n\r\n
\r\n \r\n

Mais sobre a Sinch<\/h3> <\/div>\r\n \r\n

A Sinch \u00e9 pioneira na forma como o mundo se comunica. Mais de 150.000 empresas \u2013 incluindo muitas das maiores empresas de tecnologia do mundo \u2013 contam com a Customer Communications Cloud da Sinch para melhorar as experi\u00eancias do cliente por meio do envio de mensagens m\u00f3veis, voz e e-mail.<\/p>

A Sinch tem sido lucrativa e cresce rapidamente desde a sua funda\u00e7\u00e3o em 2008. A empresa est\u00e1 sediada em Estocolmo, na Su\u00e9cia, e suas a\u00e7\u00f5es s\u00e3o negociadas na NASDAQ Estocolmo: XSTO: SINCH. Saiba mais em sinch.com<\/a><\/p><\/div> <\/div>\r\n \r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n","protected":false},"author":90,"featured_media":2704,"template":"","meta":{"_acf_changed":false},"class_list":["post-19618","soed-chapter","type-soed-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMetodologia da pesquisa State of Email Deliverability 2025 - Transactional Email API Service For Developers | Mailgun<\/title>\n<meta name=\"description\" content=\"Confira os detalhes sobre como conduzimos a pesquisa e descubra quem contribuiu para o relat\u00f3rio State of email deliverability 2025 do Sinch Mailgun.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/sobre-a-pesquisa-de-entregabilidade\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metodologia da pesquisa State of Email Deliverability 2025 - Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:description\" content=\"Confira os detalhes sobre como conduzimos a pesquisa e descubra quem contribuiu para o relat\u00f3rio State of email deliverability 2025 do Sinch Mailgun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/sobre-a-pesquisa-de-entregabilidade\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/MG-State-Email-Deliverability-Thumbnail-08.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1840\" \/>\n\t<meta property=\"og:image:height\" content=\"1520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/state-of-email-deliverability\\\/chapter\\\/sobre-a-pesquisa-de-entregabilidade\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/state-of-email-deliverability\\\/chapter\\\/sobre-a-pesquisa-de-entregabilidade\\\/\",\"name\":\"Metodologia da pesquisa State of Email Deliverability 2025 - Transactional Email API Service For Developers | Mailgun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/state-of-email-deliverability\\\/chapter\\\/sobre-a-pesquisa-de-entregabilidade\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/state-of-email-deliverability\\\/chapter\\\/sobre-a-pesquisa-de-entregabilidade\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/MG-State-Email-Deliverability-Thumbnail-08.png\",\"datePublished\":\"2026-09-14T14:37:43+00:00\",\"description\":\"Confira os detalhes sobre como conduzimos a pesquisa e descubra quem contribuiu para o relat\u00f3rio State of email deliverability 2025 do Sinch Mailgun.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/state-of-email-deliverability\\\/chapter\\\/sobre-a-pesquisa-de-entregabilidade\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/state-of-email-deliverability\\\/chapter\\\/sobre-a-pesquisa-de-entregabilidade\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/state-of-email-deliverability\\\/chapter\\\/sobre-a-pesquisa-de-entregabilidade\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/MG-State-Email-Deliverability-Thumbnail-08.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/MG-State-Email-Deliverability-Thumbnail-08.png\",\"width\":1840,\"height\":1520},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/state-of-email-deliverability\\\/chapter\\\/sobre-a-pesquisa-de-entregabilidade\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/inicio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sobre esta pesquisa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Poderosas APIs de e-mail transacional que permitem a voc\u00ea enviar, receber e rastrear e-mails, criadas com os desenvolvedores em mente. Saiba mais hoje mesmo!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Metodologia da pesquisa State of Email Deliverability 2025 - Transactional Email API Service For Developers | Mailgun","description":"Confira os detalhes sobre como conduzimos a pesquisa e descubra quem contribuiu para o relat\u00f3rio State of email deliverability 2025 do Sinch Mailgun.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/sobre-a-pesquisa-de-entregabilidade\/","og_locale":"pt_BR","og_type":"article","og_title":"Metodologia da pesquisa State of Email Deliverability 2025 - Transactional Email API Service For Developers | Mailgun","og_description":"Confira os detalhes sobre como conduzimos a pesquisa e descubra quem contribuiu para o relat\u00f3rio State of email deliverability 2025 do Sinch Mailgun.","og_url":"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/sobre-a-pesquisa-de-entregabilidade\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","og_image":[{"width":1840,"height":1520,"url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/MG-State-Email-Deliverability-Thumbnail-08.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/sobre-a-pesquisa-de-entregabilidade\/","url":"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/sobre-a-pesquisa-de-entregabilidade\/","name":"Metodologia da pesquisa State of Email Deliverability 2025 - Transactional Email API Service For Developers | Mailgun","isPartOf":{"@id":"https:\/\/www.mailgun.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/sobre-a-pesquisa-de-entregabilidade\/#primaryimage"},"image":{"@id":"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/sobre-a-pesquisa-de-entregabilidade\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/MG-State-Email-Deliverability-Thumbnail-08.png","datePublished":"2026-09-14T14:37:43+00:00","description":"Confira os detalhes sobre como conduzimos a pesquisa e descubra quem contribuiu para o relat\u00f3rio State of email deliverability 2025 do Sinch Mailgun.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/sobre-a-pesquisa-de-entregabilidade\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/sobre-a-pesquisa-de-entregabilidade\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/sobre-a-pesquisa-de-entregabilidade\/#primaryimage","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/MG-State-Email-Deliverability-Thumbnail-08.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/MG-State-Email-Deliverability-Thumbnail-08.png","width":1840,"height":1520},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/sobre-a-pesquisa-de-entregabilidade\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/pt\/inicio\/"},{"@type":"ListItem","position":2,"name":"Sobre esta pesquisa"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/pt\/#website","url":"https:\/\/www.mailgun.com\/pt\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Poderosas APIs de e-mail transacional que permitem a voc\u00ea enviar, receber e rastrear e-mails, criadas com os desenvolvedores em mente. Saiba mais hoje mesmo!","publisher":{"@id":"https:\/\/www.mailgun.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/pt\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mailgun.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/pt\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/soed-chapter\/19618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/soed-chapter"}],"about":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/types\/soed-chapter"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/users\/90"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/media\/2704"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/media?parent=19618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}