{"id":17292,"date":"2024-12-05T00:00:00","date_gmt":"2024-12-05T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/videos\/politica-de-sunset-de-e-mail\/"},"modified":"2026-08-25T15:04:40","modified_gmt":"2026-08-25T15:04:40","slug":"politica-de-sunset-de-e-mail","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/pt\/resources\/videos\/politica-de-sunset-de-e-mail\/","title":{"rendered":"A arte do desapego: Como usar pol\u00edticas de sunset de e-mail a seu favor"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">V\u00eddeos e webinars<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                A arte do desapego: Como usar pol\u00edticas de sunset de e-mail a seu favor                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\">A arte do desapego: Como usar pol\u00edticas de sunset de e-mail a seu favor<\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"#form\"  class=\"btn btn-secondary btn-lg btn-animated scrollme\" >Fale com um especialista<\/a>\r\n        <\/div>\r\n        \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-outline-secondary btn-lg btn-animated\" >Teste gr\u00e1tis<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=8erpRx0cOFs\" class=\"lazy-video-link\" data-lazy-video=\"8erpRx0cOFs\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/8erpRx0cOFs\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/8erpRx0cOFs\/maxresdefault.jpg\" alt=\"The email sunset policy: Learn to let go of unengaged subscribers\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=8erpRx0cOFs#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/8erpRx0cOFs\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/8erpRx0cOFs\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=8erpRx0cOFs\",\n    \"name\": \"The email sunset policy: Learn to let go of unengaged subscribers\",\n    \"description\": \"What is an email sunset policy and how can having one help you improve deliverability so that more messages reach recipients\\u2019 inboxes? In this video, a pair of experts explain why identifying unengaged email subscribers is an important part of maintaining list hygiene. \\n\\nNick Schafer and Ashley Rodgriguez of Sinch Mailgun believe sunset policies are vital to every email program. An email sunset policy involves setting timeframes and thresholds for contacts who are no longer opening or clicking what you\\u2019re sending to their inbox. \\n\\nMailbox providers like Gmail, Yahoo Mail, and Outlook pay attention to whether people are engaging with your email marketing campaigns. So, segmenting or removing unengaged subscribers from your list ultimately supports improved email deliverability. That may seem counterintuitive. How could a smaller email list deliver better results? The truth is subscribers who are no longer engaging aren\\u2019t doing your business any favors. With a sunset policy, you can proactively unsubscribe those people before problems arise. \\n\\nFind out why Nick and Ashley say sometimes enough is enough. Is it time to let go of the unengaged subscribers on your email list? \\n\\nGet additional insights on this topic and much more in a free report from Sinch Mailgun: \\nhttps:\/\/www.mailgun.com\/resources\/research\/list-building-hygiene\/ \\n\\nFind out more about using an email sunset policy to your advantage: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/sunset-policies-unengaged-recipients\/\",\n    \"uploadDate\": \"2024-11-20T16:57:03+00:00\",\n    \"duration\": \"PT1M17S\"\n}        <\/script>\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-6a15c5a25aec9b69f0f1cd0fc4faeba3\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Sobre este epis\u00f3dio:<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Fato subestimado: Ter menos assinantes em suas listas de e-mails realmente ajudar\u00e1 voc\u00ea a alcan\u00e7ar mais caixas de entrada. Isso pode parecer contraintuitivo, mas neste v\u00eddeo, os especialistas da Sinch Mailgun, Nick Schafer e Ashley Rodriguez, explicam por que remover assinantes n\u00e3o engajados \u00e9 crucial para a higieniza\u00e7\u00e3o de lista. Eles mostrar\u00e3o como uma pol\u00edtica de sunset ajuda voc\u00ea a melhorar as taxas de engajamento e a garantir uma melhor entregabilidade. Descubra por que abrir m\u00e3o de contatos inativos pode levar a melhores resultados para suas campanhas de e-mail. Obtenha insights adicionais sobre este t\u00f3pico e muito mais em um <a href=\"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/construcao-e-higiene-de-lista\/\">relat\u00f3rio gratuito da Sinch Mailgun<\/a> e <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/email-list-management\/\">leia nosso guia<\/a> para saber mais sobre como usar uma pol\u00edtica de sunset de e-mail a seu favor.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 col-lg-7 mt-5 mt-md-7 mt-lg-0 ps-lg-10\">\r\n\r\n                                            <div class=\"acf-innerblocks-container\">\n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start col-md-6\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/12\/ashley-rodriguez_headshot.png\" alt=\"Imagem de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Ashley Rodriguez<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">\u00a0Engenheiro de Entregabilidade da Sinch Mailgun<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/nick-schafer_headshot.png\" alt=\"Imagem de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Nick Schafer<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Gerente S\u00eanior de Deliverability e Compliance na Sinch Mailgun<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n<\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Mantenha-me informado! 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