{"id":17293,"date":"2024-12-05T00:00:00","date_gmt":"2024-12-05T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/videos\/taxa-de-reclamacao-de-spam\/"},"modified":"2026-08-25T03:23:26","modified_gmt":"2026-08-25T03:23:26","slug":"taxa-de-reclamacao-de-spam","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/pt\/resources\/videos\/taxa-de-reclamacao-de-spam\/","title":{"rendered":"A realidade das taxas de reclama\u00e7\u00e3o de spam e por que 0,3% deve preocupar voc\u00ea"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">V\u00eddeos e webinars<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                A realidade das taxas de reclama\u00e7\u00e3o de spam e por que 0,3% deve preocupar voc\u00ea                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\">A realidade das taxas de reclama\u00e7\u00e3o de spam e por que 0,3% deve preocupar voc\u00ea<\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"#form\"  class=\"btn btn-secondary btn-lg btn-animated scrollme\" >Fale com um especialista<\/a>\r\n        <\/div>\r\n        \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-outline-secondary btn-lg btn-animated\" >Teste gr\u00e1tis<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=xLYZgb3pT8g\" class=\"lazy-video-link\" data-lazy-video=\"xLYZgb3pT8g\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/xLYZgb3pT8g\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/xLYZgb3pT8g\/maxresdefault.jpg\" alt=\"The truth about spam complaint rates (and why 0.3% should scare you)\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=xLYZgb3pT8g#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/xLYZgb3pT8g\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/xLYZgb3pT8g\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=xLYZgb3pT8g\",\n    \"name\": \"The truth about spam complaint rates (and why 0.3% should scare you)\",\n    \"description\": \"There's a critical number that could make or break your email deliverability - and it's probably lower than you think. Mailbox providers like Gmail have specific thresholds you need to stay under if you expect them to view you as a responsible, legitimate sender who deserves to get delivered to the inbox. \\n\\nIn this video, Sinch Mailgun\\u2019s Kate Nowrouzi shares insights from her time developing the \\u201creport spam\\u201d feature at AOL and how it still influences deliverability today.  \\n\\nMore recently, many businesses started paying much closer attention to their spam complaint rates after Yahoo and Gmail introduced new bulk sender requirements defining specific thresholds for user-generated spam complaints. Long story short, if you\\u2019re getting more than one spam complaint for every one thousand emails you send, you may have some work to do. \\n\\nFind out why defining spam is harder than you think. Plus, discover how you can use spam complaints as a feedback loop that prompts you to make changes to your email marketing strategy before you find yourself being filtered into the junk folder instead of the inbox. \\n\\nCheck out \\u201cState of email deliverability 2025\\u201d for more insights on sender requirements: \\nhttps:\/\/www.mailgun.com\/resources\/research\/yahoogle-bulk-senders\/\",\n    \"uploadDate\": \"2024-11-20T16:54:08+00:00\",\n    \"duration\": \"PT2M\"\n}        <\/script>\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-b48b9bc34e19d43b8879f432ee605a62\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-8\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Sobre este epis\u00f3dio:<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>A sua taxa de reclama\u00e7\u00e3o de spam pode definir o sucesso ou o fracasso da sua entregabilidade de e-mail. Neste v\u00eddeo, Kate Nowrouzi, da Sinch Mailgun, compartilha insights sobre seu trabalho no recurso de &#8220;denunciar spam&#8221; da AOL e explica como os novos limites do Gmail e do Yahoo afetam os remetentes em massa. Se voc\u00ea est\u00e1 recebendo mais de uma reclama\u00e7\u00e3o de spam a cada mil e-mails, \u00e9 hora de repensar a sua estrat\u00e9gia. Aprenda a transformar as reclama\u00e7\u00f5es de spam em feedback valioso e a manter seus e-mails fora da pasta de lixo eletr\u00f4nico. <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/spam-complaint-rate\/\">Saiba mais sobre as taxas de reclama\u00e7\u00e3o de spam<\/a> e confira o relat\u00f3rio \u201c<a href=\"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/yahoogle-remetentes-em-massa\/\">Estado da entregabilidade de e-mail 2025<\/a>\u201d para obter mais insights sobre os requisitos do remetente.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 col-md-4 mt-5 mt-md-0 ps-md-7 ps-lg-10\">\r\n\r\n                                            <div class=\"acf-innerblocks-container\">\n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/kate-nowrouzi_headshot.png\" alt=\"Imagem de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Kate Nowrouzi<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">VP de Entregabilidade na Sinch Mailgun<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n<\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Mantenha-me informado! 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