{"id":17336,"date":"2024-12-05T00:00:00","date_gmt":"2024-12-05T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/videos\/taxa-de-entrega-de-e-mail-vs-entregabilidade\/"},"modified":"2026-08-25T09:41:13","modified_gmt":"2026-08-25T09:41:13","slug":"taxa-de-entrega-de-e-mail-vs-entregabilidade","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/pt\/resources\/videos\/taxa-de-entrega-de-e-mail-vs-entregabilidade\/","title":{"rendered":"88% dos remetentes n\u00e3o sabem a diferen\u00e7a entre a taxa de entrega de e-mail e a entregabilidade \u2013 voc\u00ea sabe?"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">V\u00eddeos e webinars<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                88% dos remetentes n\u00e3o sabem a diferen\u00e7a entre taxa de entrega de e-mail e entregabilidade \u2013 e voc\u00ea?                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\">88% dos remetentes n\u00e3o sabem a diferen\u00e7a entre taxa de entrega de e-mail e entregabilidade \u2013 e voc\u00ea?<\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"#form\"  class=\"btn btn-secondary btn-lg btn-animated scrollme\" >Fale com um especialista<\/a>\r\n        <\/div>\r\n        \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-outline-secondary btn-lg btn-animated\" >Teste gr\u00e1tis<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=mQ9lwALFIeE\" class=\"lazy-video-link\" data-lazy-video=\"mQ9lwALFIeE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/mQ9lwALFIeE\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/mQ9lwALFIeE\/maxresdefault.jpg\" alt=\"Email delivery rate vs deliverability: 88% of senders don\u2019t know the difference\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=mQ9lwALFIeE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/mQ9lwALFIeE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/mQ9lwALFIeE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=mQ9lwALFIeE\",\n    \"name\": \"Email delivery rate vs deliverability: 88% of senders don\\u2019t know the difference\",\n    \"description\": \"Fact: The email delivery rate does not tell you how many emails made it to the inbox. \\n\\nHigh delivery rates don\\u2019t necessarily mean your campaigns and messages are reaching subscribers' inboxes. Many senders mistake the email delivery rate metric for true inbox placement, but these two measurements are very different.  \\n\\nHere\\u2019s the shocking truth... 88% of senders in a Sinch Mailgun survey could not correctly define what the delivery rate actually measures.  \\n\\nIn this video, Sinch Mailgun deliverability expert Renate Burns breaks down the crucial distinction between the delivery rate and deliverability in general, explaining why a high delivery rate doesn\\u2019t mean your emails are being seen by recipients. What you may not realize is that any email that\\u2019s filtered into the spam folder also counts towards the delivery rate. \\n\\nWatch Renate clears things up for us. You\\u2019ll learn why simply looking at your delivery rate isn't enough to gauge email deliverability success. Find out why the delivery rate only tells part of the story. You need to look deeper at various engagement signals and conduct inbox placement tests to understand your true deliverability performance. \\n\\nGet more survey results to help you reach the inbox in an ungated, interactive report: \\n\\nhttps:\/\/www.mailgun.com\/resources\/research\/inbox-placement-spam\/  \\n\\nRead more about the email delivery rate metric and how to improve it: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/improve-your-email-delivery-rate\/\",\n    \"uploadDate\": \"2024-11-20T16:56:56+00:00\",\n    \"duration\": \"PT1M17S\"\n}        <\/script>\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-eb02ab338bada6d771abe70b6371f164\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-8\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Sobre este epis\u00f3dio:<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Uma alta taxa de entrega de e-mail n\u00e3o garante que as suas mensagens est\u00e3o chegando \u00e0s caixas de entrada. De fato, 88% dos remetentes em <a href=\"https:\/\/www.mailgun.com\/pt\/state-of-email-deliverability\/chapter\/inbox-placement-spam\/\">uma pesquisa do Sinch Mailgun<\/a> n\u00e3o conseguiram definir com precis\u00e3o o que a taxa de entrega mede. Neste v\u00eddeo, a especialista em entregabilidade Renate Burns explica por que apenas a taxa de entrega n\u00e3o \u00e9 suficiente e como os testes de entrega na caixa de entrada revelam a hist\u00f3ria completa. Descubra por que a entregabilidade vai al\u00e9m das taxas de entrega e aprenda a acompanhar as m\u00e9tricas que realmente importam. Leia mais sobre a <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/improve-your-email-delivery-rate\/\">m\u00e9trica de taxa de entrega de e-mail e como melhor\u00e1-la<\/a>.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 col-md-4 mt-5 mt-md-0 ps-md-7 ps-lg-10\">\r\n\r\n                                            <div class=\"acf-innerblocks-container\">\n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/12\/renate-burns_headshot.png\" alt=\"Imagem de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Renate Burns<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Especialista em Entregabilidade da Sinch Mailgun<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n<\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Mantenha-me informado! Receba \u00f3timos recursos em sua caixa de entrada toda semana.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-6682\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-6682\" class=\"form-check-label text-body-color\">\r\n                                        I have read and agree to the Terms of Service.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-5315\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-5315\" class=\"form-check-label text-body-color\">\r\n                                        I have read and agree to the Privacy Policy.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Envie-me a newsletter da Mailgun. 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