{"id":17337,"date":"2024-12-05T00:00:00","date_gmt":"2024-12-05T00:00:00","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/videos\/e-mail-higienizacao-lista-assinantes\/"},"modified":"2026-08-25T09:40:01","modified_gmt":"2026-08-25T09:40:01","slug":"e-mail-higienizacao-lista-assinantes","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/pt\/resources\/videos\/e-mail-higienizacao-lista-assinantes\/","title":{"rendered":"39% dos remetentes s\u00e3o descuidados com a higieniza\u00e7\u00e3o de lista de e-mails \u2013 veja por que voc\u00ea n\u00e3o deve ser!"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">V\u00eddeos e webinars<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                39% dos remetentes s\u00e3o descuidados com a higieniza\u00e7\u00e3o de lista de e-mails \u2013 veja por que voc\u00ea n\u00e3o deve ser!                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\">39% dos remetentes s\u00e3o descuidados com a higieniza\u00e7\u00e3o de lista de e-mails \u2013 veja por que voc\u00ea n\u00e3o deve ser!<\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"#form\"  class=\"btn btn-secondary btn-lg btn-animated scrollme\" >Fale com um especialista<\/a>\r\n        <\/div>\r\n        \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/signup.mailgun.com\/new\/signup\"  class=\"btn btn-outline-secondary btn-lg btn-animated\" >Teste gr\u00e1tis<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=_XxhcFKs8FU\" class=\"lazy-video-link\" data-lazy-video=\"_XxhcFKs8FU\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/_XxhcFKs8FU\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/_XxhcFKs8FU\/maxresdefault.jpg\" alt=\"Email subscriber list hygiene: Are 39% of senders making a huge mistake?\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=_XxhcFKs8FU#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/_XxhcFKs8FU\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/_XxhcFKs8FU\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=_XxhcFKs8FU\",\n    \"name\": \"Email subscriber list hygiene: Are 39% of senders making a huge mistake?\",\n    \"description\": \"As an expert in email deliverability, Ashley Rodriguez of Sinch Mailgun thinks it is crazy that nearly 40% of senders in a global survey admit they rarely or never conduct email subscriber list hygiene.  \\n\\nThere are some major payoffs to keeping your contact database clean and up to date. On the other hand, failing to conduct list hygiene can easily contribute to negative consequences. Neglecting email list hygiene leads to deliverability problems and performance metrics that just plain stink. In fact, poor list hygiene makes it more likely your messages will end up in the spam folder. \\n\\nIn this video, Ashley explains why email senders who ignore list hygiene are failing to protect an important part of their businesses. Email is a vital connecting point between you and your customers and prospects. Maintaining a clean email list may feel like a chore, but it can be made easier with tools that validate email addresses before you add them to your contacts and processes that help you identify unengaged subscribers. \\n\\nFind out much more about how businesses like yours build and maintain their email lists in a report based on an industry survey.  \\n\\nExplore list hygiene insights from the \\u201cState of email deliverability 2025\\u201d for free: \\nhttps:\/\/www.mailgun.com\/resources\/research\/list-building-hygiene\/ \\n\\nLearn more about keeping your list clean: \\nhttps:\/\/www.mailgun.com\/blog\/deliverability\/importance-of-email-list-cleaning\/ \\n\\nRead our tips on email list management and workflow: https:\/\/www.mailgun.com\/blog\/deliverability\/email-list-management\/\",\n    \"uploadDate\": \"2024-11-20T16:57:08+00:00\",\n    \"duration\": \"PT1M21S\"\n}        <\/script>\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-028f8a37e6dfa7811cd45caa2ddd287d\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-8\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Sobre este epis\u00f3dio:<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>A especialista em entregabilidade de e-mail da Sinch Mailgun, Ashley Rodriguez, revela por que negligenciar a higieniza\u00e7\u00e3o de lista de assinantes \u00e9 um grande descuido. Quase 40% dos remetentes admitem que raramente ou nunca limpam suas listas, resultando em baixa entregabilidade e e-mails caindo no spam. Neste v\u00eddeo, Ashley destaca como manter uma lista de e-mails limpa protege sua conex\u00e3o com os clientes e oferece dicas pr\u00e1ticas para otimizar o processo. Aprenda a impulsionar o desempenho do seu e-mail e a manter sua lista de assinantes em excelente estado. <!-- -->Para se aprofundar no assunto, explore gratuitamente as percep\u00e7\u00f5es sobre higieniza\u00e7\u00e3o de lista da pesquisa \u201c<a href=\"https:\/\/www.mailgun.com\/state-of-email-deliverability\/chapter\/list-building-hygiene\/\">Estado da entregabilidade de e-mail 2025<\/a>\u201d e leia nossas <a href=\"https:\/\/www.mailgun.com\/blog\/deliverability\/email-list-management\/\">dicas sobre gest\u00e3o de listas de e-mails e fluxo de trabalho<\/a> para conhecer as pr\u00e1ticas recomendadas<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 col-md-4 mt-5 mt-md-0 ps-md-7 ps-lg-10\">\r\n\r\n                                            <div class=\"acf-innerblocks-container\">\n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2024\/12\/ashley-rodriguez_headshot.png\" alt=\"Imagem de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Ashley Rodriguez<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">\u00a0Engenheiro de Entregabilidade da Sinch Mailgun<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n<\/div>\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                        <div class=\"\">\r\n        <div class=\"row justify-content-center\">\r\n                            <div class=\"col-lg-5 d-none d-lg-block\">\r\n                    <div class=\"position-relative h-100\">\r\n                        <img decoding=\"async\" src=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/images\/blocks\/cta\/cta-subscribe.jpg\" alt=\"Call To Action Graphic\" class=\"cta-image w-100 h-100 rounded-lg\" width=\"100%\" height=\"100%\">\r\n\r\n                                                    <div class=\"cta-icon cta-icon-image text-accent bg-body rounded p-3\" data-theme=\"light\">\r\n                                <svg width=\"48\" height=\"48\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\" aria-hidden=\"true\"><\/svg>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n                        <div class=\"col-12 col-lg-7\">\r\n                <div class=\"cta bg-primary rounded-lg px-5 py-7 p-md-9\">\r\n                                                    <div class=\"form-subscription\">\r\n                            <div class=\"h4 mb-3\">\r\n                    Mantenha-me informado! Receba \u00f3timos recursos em sua caixa de entrada toda semana.                <\/div>\r\n                                    <form accept-charset=\"UTF-8\" action=\"\" enctype=\"multipart\/form-data\" data-form-subscription method=\"POST\" style=\"max-width: 400px;\">\r\n                <div class=\"row justify-content-between align-items-top g-2\">\r\n                    <div class=\"col-10\">\r\n                        <input type=\"email\" name=\"email\" class=\"form-control\" placeholder=\"Email\" autocomplete=\"email\" required>\r\n                        <div data-fs=\"error\" role=\"alert\" class=\"invalid-feedback\">\r\n                            Please complete this required field.                        <\/div>\r\n                    <\/div>\r\n                                            <div class=\"col-12 order-last mt-3 fs-xxs\" data-fs=\"acceptance\" style=\"display:none;\">\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-terms-7294\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"terms\">\r\n                                    <label for=\"formSubscriptionAcceptance-terms-7294\" class=\"form-check-label text-body-color\">\r\n                                        I have read and agree to the Terms of Service.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                            \r\n                                <div class=\"form-check\">\r\n                                    <input id=\"formSubscriptionAcceptance-privacy-3168\" class=\"form-check-input\"\r\n                                        type=\"checkbox\" name=\"privacy\">\r\n                                    <label for=\"formSubscriptionAcceptance-privacy-3168\" class=\"form-check-label text-body-color\">\r\n                                        I have read and agree to the Privacy Policy.                                        <span class=\"hs-form-required\">*<\/span>\r\n                                    <\/label>\r\n                                <\/div>\r\n\r\n                                                    <\/div>\r\n                    \r\n                                            <div class=\"col-12 order-last fs-xxs mb-0 mt-2 text-body-color\">\r\n                            Envie-me a newsletter da Mailgun. 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