{"id":17540,"date":"2025-11-12T19:55:35","date_gmt":"2025-11-12T19:55:35","guid":{"rendered":"https:\/\/www.mailgun.com\/resources\/videos\/deliverability-academy-black-friday-cyber-monday-2\/"},"modified":"2026-08-28T03:26:22","modified_gmt":"2026-08-28T03:26:22","slug":"deliverability-academy-black-friday-cyber-monday","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/pt\/resources\/videos\/deliverability-academy-black-friday-cyber-monday\/","title":{"rendered":"Academia de Entregabilidade: Envio em massa para a Black Friday e Cyber Monday"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-primary\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Deliverability Academy <\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h1\">\r\n                                Envio em massa para a Black Friday e Cyber Monday                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Junte-se a n\u00f3s enquanto exploramos os altos e baixos e os meandros do envio em massa durante a temporada de pico de envios.\u00a0<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=Bnooyn41NXE\" class=\"lazy-video-link\" data-lazy-video=\"Bnooyn41NXE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/img.youtube.com\/vi\/Bnooyn41NXE\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/Bnooyn41NXE\/maxresdefault.jpg\" alt=\"Deliverability Academy: Bulk sending for Black Friday and Cyber Monday\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=Bnooyn41NXE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/Bnooyn41NXE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/Bnooyn41NXE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=Bnooyn41NXE\",\n    \"name\": \"Deliverability Academy: Bulk sending for Black Friday and Cyber Monday\",\n    \"description\": \"What bulk senders need to know for the busiest sending season of the year.\\n\\nJoin us as we walk through the ups and downs, and ins and outs of bulk sending during the peak sending season.  \\n\\nWhat we\\u2019ll talk about: \\n- The requirements impacting bulk senders \\n- Bulk sending best practices like list hygiene, list segmentation, IP\/domain warm up \\n- Phishy behavior to avoid, and how to signal trust in the inbox \\n\\nYou\\u2019ll learn: \\n- Tips and tricks to land in the inbox and how to avoid looking like a spammer \\n- Sending best practices for send time and list segmentation to help you stand out in the inbox \\n- The importance and best practices for transactional messages and why that matters during BFCM \\n\\n\\nWhether you're new to email deliverability or looking to optimize your email program, this webinar series is designed for you. Mailgun\\u2019s Deliverability Academy is built to help you understand and implement the key strategies for getting your emails into the inbox where they belong. \\n\\nIn this series, we\\u2019ll cover everything from sender reputation and authentication to engagement best practices and inbox placement and show you some tricks using popular industry tools as well as our own platform.\",\n    \"uploadDate\": \"2025-08-26T19:23:49+00:00\",\n    \"duration\": \"PT59M45S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-d7a018ec2488b5b5118f6d54a63d7475\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Black Friday e Cyber Monday<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Sobre este webinar<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p><\/p><p class=\"\"><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">Junte-se a n\u00f3s para uma an\u00e1lise aprofundada dos desafios e das pr\u00e1ticas recomendadas de envio em massa durante a temporada de pico de envios.<\/span><\/p><p class=\"\"><b>O que voc\u00ea aprender\u00e1:\u00a0<\/b><\/p><\/div>\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">Os requisitos que afetam os remetentes em massa\u00a0\u00a0<\/p><\/li><li><p class=\"mb-0\">Pr\u00e1ticas recomendadas de envio em massa, como higieniza\u00e7\u00e3o de lista, segmenta\u00e7\u00e3o de lista e aquecimento de IP\/dom\u00ednio\u00a0\u00a0<\/p><\/li><li><p class=\"mb-0\">Comportamento de phishing a ser evitado e como transmitir confian\u00e7a na caixa de entrada\u00a0\u00a0<\/p><\/li><li><p class=\"mb-0\">Dicas e truques para chegar \u00e0 caixa de entrada e como evitar parecer um spammer\u00a0\u00a0<\/p><\/li><li><p class=\"mb-0\">Pr\u00e1ticas recomendadas de envio em rela\u00e7\u00e3o ao hor\u00e1rio de envio e \u00e0 segmenta\u00e7\u00e3o de lista para ajudar voc\u00ea a se destacar na caixa de entrada\u00a0\u00a0<\/p><\/li><li><p class=\"mb-0\">A import\u00e2ncia e as pr\u00e1ticas recomendadas para mensagens transacionais e por que isso \u00e9 importante durante a BFCM\u00a0\u00a0<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-ef865b8c640805c0224da4604675ae04\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Especialistas em E-mail<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Conhe\u00e7a seus apresentadores<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 mt-6 mt-md-7 mt-lg-9\">\r\n\r\n                                            \n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-4\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/thomas-knierien_headshot.png\" alt=\"Image of \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Thomas &#8220;T-Bird&#8221; Knierien<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Especialista S\u00eanior em Conte\u00fado Multim\u00eddia<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-4\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/11\/Natalie-DelivAcad.jpg\" alt=\"Image of \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Natalie Hays<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Gerente S\u00eanior de Marketing de Produto<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-4\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/alison-gootee_headshot.png\" alt=\"Image of \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Alison Gootee<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Especialista em Defesa de Deliverability<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":0,"template":"","meta":{"_acf_changed":true},"videos_webinars_category":[80],"class_list":["post-17540","videos","type-videos","status-publish","hentry","videos_webinars_category-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Academia de Entregabilidade: Envio em massa para a Black Friday e Cyber Monday<\/title>\n<meta name=\"description\" content=\"Junte-se aos especialistas do Sinch Mailgun neste webinar, onde eles discutem como garantir o sucesso da entrega de e-mail para envios em massa durante os hor\u00e1rios de pico de envio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailgun.com\/pt\/resources\/videos\/deliverability-academy-black-friday-cyber-monday\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Academia de Entregabilidade: Envio em massa para a Black Friday e Cyber Monday\" \/>\n<meta property=\"og:description\" content=\"Junte-se aos especialistas do Sinch Mailgun neste webinar, onde eles discutem como garantir o sucesso da entrega de e-mail para envios em massa durante os hor\u00e1rios de pico de envio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mailgun.com\/pt\/resources\/videos\/deliverability-academy-black-friday-cyber-monday\/\" \/>\n<meta property=\"og:site_name\" content=\"Transactional Email API Service For Developers | Mailgun\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-28T03:26:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/resources\\\/videos\\\/deliverability-academy-black-friday-cyber-monday\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/resources\\\/videos\\\/deliverability-academy-black-friday-cyber-monday\\\/\",\"name\":\"Academia de Entregabilidade: Envio em massa para a Black Friday e Cyber Monday\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#website\"},\"datePublished\":\"2025-11-12T19:55:35+00:00\",\"dateModified\":\"2026-08-28T03:26:22+00:00\",\"description\":\"Junte-se aos especialistas do Sinch Mailgun neste webinar, onde eles discutem como garantir o sucesso da entrega de e-mail para envios em massa durante os hor\u00e1rios de pico de envio.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/resources\\\/videos\\\/deliverability-academy-black-friday-cyber-monday\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/resources\\\/videos\\\/deliverability-academy-black-friday-cyber-monday\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/resources\\\/videos\\\/deliverability-academy-black-friday-cyber-monday\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/inicio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Videos\",\"item\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/resources\\\/videos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Academia de Entregabilidade: Envio em massa para a Black Friday e Cyber Monday\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"description\":\"Poderosas APIs de e-mail transacional que permitem a voc\u00ea enviar, receber e rastrear e-mails, criadas com os desenvolvedores em mente. Saiba mais hoje mesmo!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#organization\",\"name\":\"Transactional Email API Service For Developers | Mailgun\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mailgun.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Transactional Email API Service For Developers | Mailgun\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mailgun.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Academia de Entregabilidade: Envio em massa para a Black Friday e Cyber Monday","description":"Junte-se aos especialistas do Sinch Mailgun neste webinar, onde eles discutem como garantir o sucesso da entrega de e-mail para envios em massa durante os hor\u00e1rios de pico de envio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mailgun.com\/pt\/resources\/videos\/deliverability-academy-black-friday-cyber-monday\/","og_locale":"pt_BR","og_type":"article","og_title":"Academia de Entregabilidade: Envio em massa para a Black Friday e Cyber Monday","og_description":"Junte-se aos especialistas do Sinch Mailgun neste webinar, onde eles discutem como garantir o sucesso da entrega de e-mail para envios em massa durante os hor\u00e1rios de pico de envio.","og_url":"https:\/\/www.mailgun.com\/pt\/resources\/videos\/deliverability-academy-black-friday-cyber-monday\/","og_site_name":"Transactional Email API Service For Developers | Mailgun","article_modified_time":"2026-08-28T03:26:22+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mailgun.com\/pt\/resources\/videos\/deliverability-academy-black-friday-cyber-monday\/","url":"https:\/\/www.mailgun.com\/pt\/resources\/videos\/deliverability-academy-black-friday-cyber-monday\/","name":"Academia de Entregabilidade: Envio em massa para a Black Friday e Cyber Monday","isPartOf":{"@id":"https:\/\/www.mailgun.com\/pt\/#website"},"datePublished":"2025-11-12T19:55:35+00:00","dateModified":"2026-08-28T03:26:22+00:00","description":"Junte-se aos especialistas do Sinch Mailgun neste webinar, onde eles discutem como garantir o sucesso da entrega de e-mail para envios em massa durante os hor\u00e1rios de pico de envio.","breadcrumb":{"@id":"https:\/\/www.mailgun.com\/pt\/resources\/videos\/deliverability-academy-black-friday-cyber-monday\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mailgun.com\/pt\/resources\/videos\/deliverability-academy-black-friday-cyber-monday\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mailgun.com\/pt\/resources\/videos\/deliverability-academy-black-friday-cyber-monday\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mailgun.com\/pt\/inicio\/"},{"@type":"ListItem","position":2,"name":"Videos","item":"https:\/\/www.mailgun.com\/pt\/resources\/videos\/"},{"@type":"ListItem","position":3,"name":"Academia de Entregabilidade: Envio em massa para a Black Friday e Cyber Monday"}]},{"@type":"WebSite","@id":"https:\/\/www.mailgun.com\/pt\/#website","url":"https:\/\/www.mailgun.com\/pt\/","name":"Transactional Email API Service For Developers | Mailgun","description":"Poderosas APIs de e-mail transacional que permitem a voc\u00ea enviar, receber e rastrear e-mails, criadas com os desenvolvedores em mente. Saiba mais hoje mesmo!","publisher":{"@id":"https:\/\/www.mailgun.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mailgun.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.mailgun.com\/pt\/#organization","name":"Transactional Email API Service For Developers | Mailgun","url":"https:\/\/www.mailgun.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mailgun.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","contentUrl":"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/06\/cropped-android-chrome-512x512-1.png","width":512,"height":512,"caption":"Transactional Email API Service For Developers | Mailgun"},"image":{"@id":"https:\/\/www.mailgun.com\/pt\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/videos\/17540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/types\/videos"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/media?parent=17540"}],"wp:term":[{"taxonomy":"videos_webinars_category","embeddable":true,"href":"https:\/\/www.mailgun.com\/pt\/wp-json\/wp\/v2\/videos_webinars_category?post=17540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}