{"id":26304,"date":"2026-10-15T14:49:46","date_gmt":"2026-10-15T14:49:46","guid":{"rendered":"https:\/\/www.mailgun.com\/?post_type=videos&#038;p=26304"},"modified":"2026-10-15T17:03:36","modified_gmt":"2026-10-15T17:03:36","slug":"deliverability-academy-o-impacto-do-e-mail-2","status":"publish","type":"videos","link":"https:\/\/www.mailgun.com\/pt\/recursos\/videos\/deliverability-academy-o-impacto-do-e-mail-2\/","title":{"rendered":"Deliverability Academy: alta temporada, menos respostas"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-primary\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Deliverability Academy <\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 display-3\">\r\n                                Alta temporada, menos respostas                            <\/h1>\r\n                        <\/div>\r\n\r\n                        \r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                                            \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=EUYKDB9Bg40\" class=\"lazy-video-link\" data-lazy-video=\"EUYKDB9Bg40\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"pt\" data-thumb=\"https:\/\/i.ytimg.com\/vi\/EUYKDB9Bg40\/maxresdefault.jpg\" data-title=\"Deliverability Academy: Peak Season, Fewer Answers\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/www.mailgun.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.ytimg.com\/vi\/EUYKDB9Bg40\/maxresdefault.jpg\" alt=\"Deliverability Academy: Peak Season, Fewer Answers\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=EUYKDB9Bg40#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/EUYKDB9Bg40\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/EUYKDB9Bg40\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=EUYKDB9Bg40\",\n    \"name\": \"Deliverability Academy: Peak Season, Fewer Answers\",\n    \"description\": \"Google pulled your reputation score. Now what?\\n\\nJoin us for a guided conversation about getting through Black Friday Cyber Monday and holiday peak sending without the dashboard you used to lean on. We're skipping the slide-by-slide format for a real discussion \\u2014 sender-platform data, TAM-side patterns, anti-abuse history, and deliverability guidance, all working through the same question: what do you actually still have to go on?\\n\\nWhat we'll talk about:\\n\\n- What changed in Google Postmaster Tools, what didn't, and which signals senders still have to work with heading into peak. \\n\\n- The Black Friday Cyber Monday temptation to change everything at once, and why that's the fastest way to lose the ability to diagnose a problem when performance shifts. \\n\\n- Real scenarios: ramping toward Black Friday Cyber Monday volumes as Gmail performance dips, Postmaster Tools looking fine while business outcomes don't, and needing an immediate fix from the spam folder.\\n\\nYou'll learn:  \\n\\n- How to establish what \\\"normal\\\" looks like before peak season hits, so you have a baseline when something changes. \\n\\n- Why aggressive acquisition and audience expansion during peak can make a legitimate program start to resemble abusive sending, and how to avoid it. \\n\\n- What to monitor during peak season \\u2014 your own decisions, not just your dashboards \\u2014 and a practical before, during, and after checklist to work from.\",\n    \"uploadDate\": \"2026-10-14T18:44:51+00:00\",\n    \"duration\": \"PT1H1M20S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                                                \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-d8e4478b26859a184a797993f1ff95a3\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">O Google removeu sua pontua\u00e7\u00e3o de reputa\u00e7\u00e3o. E agora?<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Sobre este webinar<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p><\/p><p><\/p><p class=\"mb-0\">Participe\u00a0de uma conversa guiada sobre como passar pela Black Friday, Cyber Monday e pelo pico de envios de fim de ano sem o painel com o qual voc\u00ea costumava contar. Vamos pular o formato de apresenta\u00e7\u00e3o de slides para ter uma discuss\u00e3o real \u2014 dados da plataforma do remetente, padr\u00f5es observados pelos TAMs, hist\u00f3rico de combate a abusos e orienta\u00e7\u00f5es de entregabilidade, tudo em torno da mesma pergunta: em que voc\u00ea realmente ainda pode se basear?<br><b><br>O que vamos discutir<\/b><b>:\u00a0<\/b><\/p><\/div>\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">O que mudou no Google Postmaster Tools, o que n\u00e3o mudou e com quais sinais os remetentes ainda podem trabalhar rumo \u00e0 alta temporada.<\/p><\/li><li><p class=\"mb-0\">A tenta\u00e7\u00e3o de mudar tudo de uma vez durante a Black Friday e a Cyber Monday, e por que essa \u00e9 a maneira mais r\u00e1pida de perder a capacidade de diagnosticar um problema quando o desempenho muda.<\/p><\/li><li><p class=\"mb-0\">Cen\u00e1rios reais: aumento de volumes para a Black Friday e a Cyber Monday enquanto o desempenho do Gmail cai, o Postmaster Tools parece normal enquanto os resultados de neg\u00f3cios n\u00e3o, e a necessidade de uma solu\u00e7\u00e3o imediata para a pasta de spam.<\/p><\/li><li><p><\/p><p><\/p><p class=\"mb-0\">Como estabelecer o que \u00e9 &#8220;normal&#8221; antes da chegada da alta temporada, para que voc\u00ea tenha uma base de refer\u00eancia quando algo mudar.<\/p><\/li><li><p class=\"mb-0\">Por que a aquisi\u00e7\u00e3o agressiva e a expans\u00e3o de p\u00fablico durante a alta temporada podem fazer com que um programa leg\u00edtimo comece a parecer um envio abusivo, e como evitar isso.<\/p><\/li><li><p class=\"mb-0\">O que monitorar durante a alta temporada \u2014 as pr\u00f3prias decis\u00f5es, n\u00e3o apenas os pain\u00e9is \u2014 e um checklist pr\u00e1tico de antes, durante e depois para usar como guia. <\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-d0be26c19461a6cb3dcfc5c656042b59\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Especialistas em E-mail<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Conhe\u00e7a seus apresentadores<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 mt-6 mt-md-7 mt-lg-9\">\r\n\r\n                                            \n    \r\n        \r\n        <div class=\"row gy-6 gy-md-7 gy-lg-9\">\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/thomas-knierien_headshot.png\" alt=\"Imagem de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Thomas &#8220;T-Bird&#8221; Knierien<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Especialista S\u00eanior em Conte\u00fado Multim\u00eddia<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/nick-schafer_headshot.png\" alt=\"Imagem de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Nick Schafer<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Gerente de Gest\u00e3o T\u00e9cnica de Contas<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/alison-gootee_headshot.png\" alt=\"Imagem de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Alison Gootee<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Especialista em Defesa de Deliverability<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2026\/10\/Untitled-design-6.png\" alt=\"Imagem de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Brad Gurley<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Diretor de entregabilidade<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Customer.io<\/p>\r\n                                    <\/div>\r\n            \r\n                <div class=\"col-12 text-start col-md-6 col-lg-3\">\r\n                    <img decoding=\"async\" class=\"rounded-lg mb-4 mb-md-5 img-fluid\" width=\"224\" height=\"160\" src=\"https:\/\/www.mailgun.com\/wp-content\/uploads\/2025\/07\/jonathan-torres_headshot.png\" alt=\"Imagem de \">\r\n\r\n                                            <p class=\"fw-bold text-accent mb-0\">Jonathan \u201cJT\u201d Torres<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Gerente de Gest\u00e3o T\u00e9cnica de Contas<\/p>\r\n                    \r\n                                            <p class=\"mb-0\">Sinch Mailgun<\/p>\r\n                                    <\/div>\r\n                    <\/div>\r\n\r\n\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":66,"featured_media":0,"template":"","meta":{"_acf_changed":true},"videos_webinars_category":[80],"class_list":["post-26304","videos","type-videos","status-publish","hentry","videos_webinars_category-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deliverability Academy: alta temporada, menos respostas<\/title>\n<meta name=\"description\" content=\"Junte-se a especialistas do Sinch Mailgun neste webinar para discutir a prepara\u00e7\u00e3o para a Black Friday, a Cyber Monday e os envios de e-mail de fim de ano.\" \/>\n<meta name=\"robots\" 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