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Email validation 101: The hidden risks of sending to old lists
Getting your emails to your target audience starts with a clean list
About this episode:
Getting your email messages to your target audience starts with a clean email list. But what exactly should you be checking for in your list, and how can email validation help? In this video, JT and Nick cover the top things ISPs look for when deciding if they will deliver your messages to the inbox.
Meet your presenters
Jonathan Torres
Manager of the TAM team at Sinch Mailgun
Nick Schafer
Sr. Manager of Deliverability and Compliance at Sinch Mailgun
transcript
Email validation 101: The hidden risks of sending to old lists
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