Chapter 6
Sinch Mailgun fielded this research from late September through early November 2025. The survey included users of Sinch email brands (Mailgun, Mailjet, and Email on Acid) as well as a custom panel of high-volume senders in the U.S., U.K, France, Germany, and Spain.
Of the 1,234 total respondents, 769 were Sinch customers as well as other participants from the email community. 465 respondents came from the custom panel with support from Alchemer’s market research panel services.
See below for demographic breakdowns of survey respondents.
– Sinch Mailgun: 17%
– Sinch Mailjet: 27%
– Sinch Email on Acid: 16%
– Custom panel: 38%
– Other: 2%
– United States: 28%
– France: 14%
– United Kingdom: 13%
– Germany:8%
– Spain: 8%
– India: 3%
– Canada: 3%
– All others: 23%
– Technology: 19%
– (Software, hardware, internet)
– Marketing/Advertising: 11%
– Professional services: 8%
– Financial services: 6%
– Retail:5%
– Healthcare: 4%
– Telecommunications: 3%
– All others: 44%%
– IT professional: 20%
– Email/Lifecycle marketer: 15%
– Software developer: 10%
– Email deliverability specialist: 9%
– Marketing leadership: 9%
– VP/Director of Product: 7%
– C-suite exec: 6%
– Product manager: 6%
– Small business owner: 6%
– All others: 12%
– More than 1 million: 20%
– 100K to 1 million: 39%
– 50K to 100K: 8%
– Less than 50K: 30%
– Unsure: 3%
– B2B: 32%
– B2C: 25%
– Both B2B and B2C: 38%
– Other business type: 5%
