Chapter 5

Conclusion: Is email working for your organization?

Email has earned its place as one of the most reliable, measurable, and scalable channels in digital customer communications.

It drives real business outcomes, supports critical moments in the customer journey, and continues to adapt as expectations and technology evolve. So, what’s your next move?

Let’s recap some of what we’ve learned…
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Key takeaways on the impact of email

When email fails, your company feels the impact immediately. When it works, the email channel builds trust, enables growth, and keeps your business running. However, because email is so reliable, it’s easy to take for granted how much it contributes to your company’s success.

The following findings from Sinch Mailgun’s global research illustrate the state of email’s impact on organizations like yours. 

78% of email senders call email very or somewhat important to the success of their organization. 
At least 60% of respondents measuring email ROI say they get a minimum of $10 for every $1 spent on the channel. 
Around 43% of senders say budget constraints are the biggest barrier to investing in their email programs. 
More than 30% of respondents will increase their email budgets in 2026 while 48% plan to maintain spending on the channel. 
79% of email senders surveyed say they use or plan to use AI as part of their company’s email strategy. 46% say AI helped increase speed and efficiency. 
Around half of all senders surveyed believe email deliverability is extremely important to their organizations. 

If you believe in investing in what works, the email channel deserves to be a strategic consideration as you allocate budget, resources, and talent dedicated to customer communications. Where you invest in email matters.

Is it time for a change? Choose a partner you can trust and a platform that gives you a solid foundation for connecting, communicating, and converting. 

Email Deliverability You Can Trust

See what you can accomplish with the world’s best email delivery platform.

Mailgun Send 
 
Ideal for high-volume email programs, Mailgun Send gives you a delivery platform that’s built to scale. 
 
Deliver great experiences using our flexible APIs and dependable email infrastructure without worrying about downtime. 
 
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Mailgun Optimize 
 
Understand where your emails land and why, so you can improve inbox placement before problems arise. 
 
Mailgun Optimize is a complete deliverability suite that helps you improve and protect your company’s reputation as an email sender. 
 
Discover Mailgun Optimize
Mailgun Inspect 
 
Automate the QA process and catch issues before emails reach customers. 
 
Use Mailgun Inspect to take advantage of email previews on 100+ devices and clients while checking links, accessibility, dark mode, and more. 
 
 
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AI and the future of email Chapter 4 AI and the future of email About this survey Chapter 6 About this survey