Chapter 9
More than 1,100 participants completed the survey. Respondents were invited to participate via email messages and in-app notifications. They were also incentivized by the chance to win a $100 Amazon gift card, which was awarded to one random participant.
See further information below for a breakdown of respondent demographics. Due to rounding, some survey results may exceed or fall short of 100% by a difference of 0.1%.
| Regions | Industries |
| United States – 27.5%
France – 23.0% Germany – 6.1% United Kingdom 5.0% Canada – 3.1% Spain – 2.9% India – 2.5% All other regions – 29.9% | Information Technology (IT) – 12.7%
Software as a Service (SaaS) – 11.3% Non-Profit – 8.5% Marketing/Public Relations – 7.1% Professional Services – 6.6% Retail/ecommerce – 5.6% Education – 4.6% Entertainment/Recreation – 4.2% All other industries – 39.4% |
| Monthly email send volumes | Job title/role |
| More than 1 million emails – 11.4%
100,000 to 1 million emails – 12.8% 50,000 to 100,000 emails – 13.4% Fewer than 50,000 emails – 62.5% | Small business owner – 15.6%
Software developer – 14.4% IT professional – 14.1% Marketing leadership – 9.8% Email marketer – 8.4% C-suite executive – 5.8% Director/VP of product – 5.4% Email deliverability specialist – 5.2% Product management – 5.1% Lifecycle marketing manager – 2.2% Other roles – 13.5% |
| Business size | Users |
| 10 or fewer employees – 52.3%
11 to 50 employees – 21.8% 51 to 500 employees – 17.3% 501 to 1000 employees – 3.2% 1,001 to 5,000 employees – 2.7% More than 5,000 employees – 2.6% | Sinch Mailgun – 39.1%
Sinch Mailjet – 47.3% Sinch Email on Acid – 13.6% |
| Business type | |
| B2B – 37.6%
B2C – 29.4% Both B2B and B2C – 33.0% |
Sinch Mailgun, part of Sinch’s Customer Communications Cloud, powers 450B+ emails at scale across the globe annually. We recognize email is one of the core drivers of a brand’s return on investment in digital marketing; our unified, scalable, and customizable platform supports the overarching lifecycle management of email, with security, compliance, and data privacy at the forefront. We align with all major global standards and regulations such as GDPR, SOC I & II, HIPAA, and ISO 27001.
Sinch Mailgun’s industry-leading product offerings include:
• Mailgun Send: A platform to send, receive, automate, and track emails at any scale.
• Mailgun Optimize: A suite of email deliverability tools to improve inbox placement and connect with more people.
• Mailgun Validate: An enterprise solution for keeping email lists clean and sender reputation strong.
Sinch is pioneering the way the world communicates. More than 150,000 businesses – including many of the world’s largest tech companies – rely on Sinch’s Customer Communications Cloud to improve customer experiences through mobile messaging, voice, and email.
Sinch has been profitable and fast-growing since it was founded in 2008. It is headquartered in Stockholm, Sweden, with shares traded at NASDAQ Stockholm: XSTO: SINCH. Learn more at sinch.com
