Evaluating email consulting services
If you’re hoping to get more out of your email marketing investment, then you should seriously consider email consulting services. A consultant can help you with your email campaigns, email list management, email deliverability monitoring, and overall email marketing strategy, which can be a game-changer for your business.
Think about it: Most people have overflowing inboxes as it is, and they are becoming more and more selective about which emails they want to open, which ones to delete, and which ones to mark as spam. Which category do you want to be in?
Consultants partner with you so you can successfully land in the right inboxes and ensure that your message is delivered. They can recommend more cost-effective ways of doing things, work alongside your developers, and help build strategies so you can achieve your various marketing goals, improve your click-through rates, and increase your customer engagement.
Three key factors to consider
There are many so-called “email marketing consulting” experts out there, so it’s important to do your research so you can find the right suite of email marketing solutions for your business needs. To help you do just that, here are some of the considerations you should think about when evaluating email consultants:
Ask about email deliverability monitoring
Email content creation is important, but before you can even begin to worry about A/B testing subject lines or copywriting tweaks, you have to be sure your emails are getting delivered properly. Mailgun’s experts put a huge emphasis on helping you improve your email deliverability, while monitoring success and managing the growth of your email strategy.
Find a solution customized to your email needs
When hiring email marketing consultants, you’ll want experts who can build and manage your email strategy, and be able to adapt it as your needs change.
Mailgun’s email consulting services begin with an evaluation of your current email program. From there, experts build a plan to help improve your email performance and boost lead generation, return-on-investment (ROI), or whichever key performance indicators (KPIs) are most important for you.
Look for 24/7 proactive support
You never know when you’re going to need assistance with an email marketing campaign, have a question about list collection on a landing page, or want to integrate social media into your email marketing efforts and digital marketing strategy. Mailgun’s Managed Service provides direct client support day and night, and each client has their own dedicated Technical Account Manager (TAM). This one-on-one relationship will serve your business far better than a one-size-fits-all approach.
Who's monitoring your email reputation?
Do you know who is daily monitoring your IPs and email sending reputation? Get an expert on your side with Mailgun's Deliverability Services. Don’t wait until you learn the hard way, you need to have someone daily looking out for your email deliverability reputation.
Explore more on email consulting
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