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You may wonder if you need email accessibility, but more people are affected by issues of accessibility than you might think. According to the WHO, nearly one billion people suffer from a visual impairment (like dyslexia or color blindness), and many of them need assistive technology to consume content. By making your emails accessible, you can ensure you're reaching your entire audience.
In the final scene of the classic Western Shane, the titular character rides off into the sunset. The ambiguous ending has been debated for decades, but the result is the same. Shane is moving on, and we will never truly know his fate. Like Shane, you should consider when it is time to move on—in email terms, that means letting low or zero engagement recipients “ride off into the sunset” via sunset policies that clean unengaged contacts from your mailing lists.
When we toast on New Year’s Eve and look back on this year, we’ll likely think back on a lot of different events… We all know that 2020 was a year to remember. However, one theme that 2020 was defined by was the theme of change. The world of email was no different – we saw a lot of change happen in the way we plan, create, and send messages, and all of it gave us great opportunities to learn. As we close out the year, let’s take a look at some of 2020’s best email trends.
Here at Mailgun, our focus has always been on creating solutions that solve problems big and small… and this philosophy doesn’t stop at email validations. We wanted to make it easier to identify different types of addresses through our validation services, and we are pleased to announce that catch-all domain support is now available through Mailgun email validations.
When it comes to code-breaking, the movies often make it look easy. A couple of rapid keyboard clicks, a quickly-guessed password or Indiana Jones-style riddle, and you’re in. When it comes to the best time to send email, however, cracking the code isn’t always that simple. But have no fear, because we’re here to help you figure out the best send times for your email campaigns, as we did during Email Camp 2020.
Businesses wait until the last minute to get their Black Friday, Cyber Monday, or Christmas/New Years deals out the door and into as many inboxes as possible. While it's important to start thinking about your email marketing tactics sooner rather than later, sometimes it can't be helped. Before you send out that holiday email blast to the masses, there are few things you should double-check to keep your sender reputation in the green this holiday season.
How do you ensure great email deliverability for the holiday season? Read these tips from our Vice President of Deliverability, Kate Nowrouzi, and discover how you can stay on the holiday email nice list.
When it comes to email sending, sometimes you need more than the press of a button to get your message across. You may have heard of email subdomains, but you may be wondering - how do you use them? And, wait a minute, what exactly are they?
Recently we've become aware of a trend where customers are inadvertently exposing sensitive information along with their Mailgun credentials to the public. This particular issue arises with websites using the popular PHP framework, Laravel. Read more...
Gmail inboxes generally make up over 50% of a marketer’s email list. Given that data, it’s highly advisable to set up your current sending infrastructure and strategy to maximize your deliverability with Gmail. That said, Gmail has a highly sophisticated email system, but we have a good idea about what works.
If your welcome message is not opened, and your many follow up emails with promotions and attractive discounts do not seem to make your subscribers engage with your emails, maybe it is time to give up. Maybe, they just aren’t that into you.
Here we go again. There’s been yet another shift in the ever-changing world of data privacy, and we wanted to make sure (as always) that we’re keeping you aware of the changes and helping you stay on top of the topic of data privacy.
We’ve been rolling out a ton of new features these past few weeks, and the rollout keeps coming with our new email…
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