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Apple has announced the new Mail Privacy Protection, a privacy feature to protect consumer data. But what does this mean to email marketing?
At Pathwire, we know email is complicated, and we’re laser-focused on finding ways to make it less so. Today, we take the next step in that journey by acquiring Email on Acid.
Whether you’re working from home or rejoicing in the return to your spinny desk chair, one thing is certain: email lives on. That's why it should come as no surprise that threat actors use email to deliver malware in nearly every case of a reported cyber-attack: 94% of cases, to be precise.
Webhooks – user-defined HTTP callbacks – are a very easy way for developers to monitor their email campaigns and build programs to handle bounces, unsubscribes, spam reports, and more in real-time.
In terms of opt-in options, you probably think you’ve got them down. But we’re here to introduce you to the overlooked sibling of the family: Confirmed Opt-In Lite. While not yet as famous as the rest, it’s a great way to combine the benefits of rapid list growth of the single opt-in process and the email address validity check of the double opt-in process.
Have you ever found your signups filled with email addresses like username+junkmail@gmail.com? If so, congratulations – you’ve found an email alias. This has become a fairly common practice with Google and Microsoft email addresses... but we have a solution.
The tech industry is sometimes seen as a stereotypically male environment, but more and more women are shattering preconceived notions and redefining what it truly means to be in tech. Every day, women are using technology to fulfill dreams, create jobs, and pursue any and every what if?
Email bounces (which make up part of your total delivery) occur when an email cannot be delivered to a recipient’s inbox. You will usually receive an auto-reply to your message that gives you a reason for the delivery failure. There are two types of bounces you can run into when sending email — hard bounces and soft bounces.
Developers are behind the scenes of every major application and business, and getting started with a new integration from the ground up can be a challenge without a reliable Software Development Kit (SDK). Like all technology, SDKs need to be updated as times go on and new products and services are released to customers. Today, we’re excited to announce the rollout of SDK updates to Mailgun by Pathwire.
The rising violence against our Asian-American/Pacific Islander (AAPI) community is a painful and urgent reminder that we must unite against racism in all its forms. Pathwire condemns any acts of violence, prejudice, or discrimination toward any group, and supports all efforts to end hatred of any kind. To achieve this, we must fight discrimination, bias, and racism in all forms.
We get it – when it comes to email, certain terms can sometimes feel like word salad, and two of the biggest can-be-confused culprits are SMTP and API. It can be hard to keep them straight, and harder to know when to use them. But no worries, we’ve got you. In this post, we’ll teach you the differences between SMTP and API, and when to use each.
It may be the literal dark side of email, but dark mode isn’t a trend you can run away from. So, buckle up and get ready to learn what makes dark mode in email so popular, how it can help your deliverability, and how to optimize your emails for dark mode.
We’ve been rolling out a ton of new features these past few weeks, and the rollout keeps coming with our new email…
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