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Email metrics explained: Understanding email performance
A trip to your email analytics dashboard usually comes before a team meeting or after a product owner asks how many email subscribers are viewing content on a mobile device...
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8 types of transactional emails your platform needs
Transactional emails sometimes get a reputation for being boring when compared to carefully crafted marketing emails. And while that may be true to an extent, transactional...
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Black History Month in tech: 8 visionaries who shaped the future
There are a lot of special dates in February– Valentine’s Day, the Super Bowl, even Groundhog Day… But there’s one that’s marked in big bold letters in Mailgun by Sinch’s...
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How to avoid landing in an email blocklist: Best practices
We can’t think of many things more immediately impactful to your deliverability than landing on a blocklist. Once you’ve been flagged, ISPs won’t let you through the gate into...
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What is a dedicated IP: Everything you need to know
You’re setting up your Email Program and you’ve hit a snag: dedicated IP vs. shared IP? While both have their advantages, there are some key things that you should know before...
Read more
8 types of transactional emails your platform needs
Transactional emails sometimes get a reputation for being boring when compared to carefully crafted marketing emails. And while that may be true to an extent, transactional...
Read more
Segment your email list with these best practices
Let’s say you have an extensive list of email subscribers who have opted-in to receive your stuff. They may have found their way onto your mailing list from a social media platform...
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Help! My email needs a correction: What to do after you’ve already hit send
So you made a mistake. You spent a long time making sure your email was perfect. You sent it out to your subscribers, feeling a little anxious yet victorious because you checked...
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8 benefits of email automation you should definitely know
You’ve built a great app or product and added an email functionality. But what next? How can you improve your user’s email interaction with your app? Don’t worry; this doesn’t...
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How to avoid landing in an email blocklist: Best practices
We can’t think of many things more immediately impactful to your deliverability than landing on a blocklist. Once you’ve been flagged, ISPs won’t let you through the gate into...
Read more
What is a dedicated IP: Everything you need to know
You’re setting up your Email Program and you’ve hit a snag: dedicated IP vs. shared IP? While both have their advantages, there are some key things that you should know before...
Read more
Help! I'm on an Email Blocklist. What Do I Do?
If you find that either your domain name or IP address is on an email blocklist, it’s easy to freak out. You certainly wouldn’t be alone if you did. Getting blocklisted could tank your...
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Email validation – Why is it vital for your inbox?
We all have those moments when we get nervous and need to double-check ourselves. Did we fill in the right answer bubbles on a test? Did we type in the right password when...
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