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Email metrics explained: Understanding email performance
A trip to your email analytics dashboard usually comes before a team meeting or after a product owner asks how many email subscribers are viewing content on a mobile device...
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Navigating global data compliance and regulations in 2023
Protection from loss, theft, and corruption – these are the goals of data privacy regulations. Adhering to these regulations makes you a trusted sender but it takes resources to keep...
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Why improving email security helps protect the global economy
The economy is a complex, interconnected system with many moving parts. In the current global economic climate, it feels a little like we’re being tossed around in an unpredictable...
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Data processing: methods in the madness
It’s a mad, mad world of data that we live in, but if you know how to harness its power, data can fuel everything from your SEO to your scalability. Understanding data processing...
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What is a transactional email? Everything you need to know
Transactional emails are something that everyone with an email address has received at least once in their life. But not everyone understands what they are, how they’re used, or...
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Navigating global data compliance and regulations in 2023
Protection from loss, theft, and corruption – these are the goals of data privacy regulations. Adhering to these regulations makes you a trusted sender but it takes resources to keep...
Read more
What is a transactional email? Everything you need to know
Transactional emails are something that everyone with an email address has received at least once in their life. But not everyone understands what they are, how they’re used, or...
Read more
Everything you need to know about sending email with APIs
Are you creating an e-commerce web page that needs to send transactional emails to customers? A developer building a web application that needs to send messages to email...
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Six deliverability strategies to keep you off ISP naughty lists this holiday season
Old Kris Kringle’s not the only one who makes a list and checks it twice. ISPs are notoriously scrupled when it comes to evaluating senders on their way to the inbox. While...
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Email authentication: Your ID card for sending
Think about it this way: Email authentication lets mailbox providers know that you are who you say you are, and your emails are coming from you and not a spammer. It’s kind of like...
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Numbers don’t lie: What factors are impacting your deliverability?
It’s no secret that many first-time senders struggle with delivery across different mailbox providers. What makes this even more complicated is that your delivery rate might differ...
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The BIMI email specification: Your reward for solid authentication
Remember in grade school when you’d get a gold star for a job well done? How about the feeling you get when you earn a new badge on GitHub? It’s always cool to get recognized...
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Black Friday & Cyber Monday: 5 tips to land in the inbox and stand out from the crowd
‘Tis the season to think about holiday sending. We checked our calendars and were terrified to see that it’s not even Halloween, yet stores are hanging wreaths, inflating giant...
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