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Email metrics explained: Understanding email performance
A trip to your email analytics dashboard usually comes before a team meeting or after a product owner asks how many email subscribers are viewing content on a mobile device...
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What is a dedicated IP: Everything you need to know
You’re setting up your Email Program and you’ve hit a snag: dedicated IP vs. shared IP? While both have their advantages, there are some key things that you should know before...
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Segment your email list with these best practices
Let’s say you have an extensive list of email subscribers who have opted-in to receive your stuff. They may have found their way onto your mailing list from a social media platform...
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A deep dive into the Mailgun app: Part 2 - A most triumphant execution
When we started the Mailgun app rebuild journey 3 long years ago, we spent a good chunk of time on proof of concept, planning, and testing. Our ultimate goal? To create an app...
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Help! My email needs a correction: What to do after you’ve already hit send
So you made a mistake. You spent a long time making sure your email was perfect. You sent it out to your subscribers, feeling a little anxious yet victorious because you checked...
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Segment your email list with these best practices
Let’s say you have an extensive list of email subscribers who have opted-in to receive your stuff. They may have found their way onto your mailing list from a social media platform...
Read more
Help! My email needs a correction: What to do after you’ve already hit send
So you made a mistake. You spent a long time making sure your email was perfect. You sent it out to your subscribers, feeling a little anxious yet victorious because you checked...
Read more
8 benefits of email automation you should definitely know
You’ve built a great app or product and added an email functionality. But what next? How can you improve your user’s email interaction with your app? Don’t worry; this doesn’t...
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All you need to know about AMP email for ecommerce
As any marketer will tell you, you lose several customers every time they have to click to another web page to complete their purchase. But this seems inevitable if you’re sending...
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What is a dedicated IP: Everything you need to know
You’re setting up your Email Program and you’ve hit a snag: dedicated IP vs. shared IP? While both have their advantages, there are some key things that you should know before...
Read more
Help! I'm on an Email Blocklist. What Do I Do?
If you find that either your domain name or IP address is on an email blocklist, it’s easy to freak out. You certainly wouldn’t be alone if you did. Getting blocklisted could tank your...
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Email validation – Why is it vital for your inbox?
We all have those moments when we get nervous and need to double-check ourselves. Did we fill in the right answer bubbles on a test? Did we type in the right password when...
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The basics of SPF records
SPF doesn’t refer to how long you can wait before you have to reapply your sunblock (seriously, go get some). Instead, the term “SPF” refers to a security measure that helps...
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