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Email metrics explained: Understanding email performance
A trip to your email analytics dashboard usually comes before a team meeting or after a product owner asks how many email subscribers are viewing content on a mobile device...
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Why you shouldn’t count on the ADPPA and Privacy Shield 2.0
There’s been a lot of buzz around bipartisan U.S. legislation that may eventually become a federal law on data privacy protection. Plus, the U.S. and EU have come to an agreement...
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Help! Every email I send goes to Gmail’s Promotions tab
The Gmail Promotions tab – some people love it, some people hate it, and some people love to hate it. For many of us email marketers, when we find our witty subject lines and...
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Privacy and automatic engagements: Introducing Bot Detection
Now more than ever, users are concerned about their data privacy and what steps they can take to protect their personal information. And that’s something big players in the tech...
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12 tips for email rendering across different email clients and devices
You’ve worked with an email designer to create a great email marketing campaign. You’ve made sure your mailing list is up to date. Now it’s time to get sending. But wait — why are...
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Why you shouldn’t count on the ADPPA and Privacy Shield 2.0
There’s been a lot of buzz around bipartisan U.S. legislation that may eventually become a federal law on data privacy protection. Plus, the U.S. and EU have come to an agreement...
Read more
12 tips for email rendering across different email clients and devices
You’ve worked with an email designer to create a great email marketing campaign. You’ve made sure your mailing list is up to date. Now it’s time to get sending. But wait — why are...
Read more
The magic behind successful email open rates
So you’ve integrated email into your platform or app. But how can you know whether your users are reading your messages? After all, sending an email is one thing, but ensuring...
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Tips and tricks for scheduling email delivery
Picture this: You're on vacation, but your email marketers don't want to miss the optimal window to send an email to your subscribers. They need you to get the email out, but...
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Help! Every email I send goes to Gmail’s Promotions tab
The Gmail Promotions tab – some people love it, some people hate it, and some people love to hate it. For many of us email marketers, when we find our witty subject lines and...
Read more
What is a honeypot, and how does it affect legitimate email senders?
The moment Vesper Lynd slinks her way onto the screen in Casino Royale, you know exactly how this will all play out. Despite being a world-class spy, James Bond will fall...
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How to prevent outbound spam
Spam sucks. That’s the long and short of it. We’ve talked about how to identify and prevent spam, but what if you’re part of the problem? We’re talking about outbound spam exiting...
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Beware of phishing emails
You’ve got mail! But is it legitimate? Even if you recognize the company that sent you the email, it’s best to double-check any emails that request sensitive information, like...
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