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Email metrics explained: Understanding email performance
A trip to your email analytics dashboard usually comes before a team meeting or after a product owner asks how many email subscribers are viewing content on a mobile device...
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Privacy and automatic engagements: Introducing Bot Detection
Now more than ever, users are concerned about their data privacy and what steps they can take to protect their personal information. And that’s something big players in the tech...
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12 tips for email rendering across different email clients and devices
You’ve worked with an email designer to create a great email marketing campaign. You’ve made sure your mailing list is up to date. Now it’s time to get sending. But wait — why are...
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How does Mailgun keep your emails protected?
On the surface, email seems relatively harmless – but dig a bit deeper and you’ll discover there’s a treasure trove of personally identifiable information (PII) at risk. This risk multiplies for senders emailing sensitive information like password reset links, email authentication...
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What is a honeypot, and how does it affect legitimate email senders?
The moment Vesper Lynd slinks her way onto the screen in Casino Royale, you know exactly how this will all play out. Despite being a world-class spy, James Bond will fall hard for the mysterious Vesper, who will use all her feminine wiles to pry information out of...
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12 tips for email rendering across different email clients and devices
You’ve worked with an email designer to create a great email marketing campaign. You’ve made sure your mailing list is up to date. Now it’s time to get sending. But wait — why are...
Read more
The magic behind successful email open rates
So you’ve integrated email into your platform or app. But how can you know whether your users are reading your messages? After all, sending an email is one thing, but ensuring...
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Tips and tricks for scheduling email delivery
Picture this: You're on vacation, but your email marketers don't want to miss the optimal window to send an email to your subscribers. They need you to get the email out, but...
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How to use email-safe fonts and typography for accessibility
In the digital realm, web accessibility means developing elements in websites or emails to bypass any temporal, situational, or permanent disability. After all, you want to help your...
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What is a honeypot, and how does it affect legitimate email senders?
The moment Vesper Lynd slinks her way onto the screen in Casino Royale, you know exactly how this will all play out. Despite being a world-class spy, James Bond will fall hard for the mysterious Vesper, who will use all her feminine wiles to pry information out of...
Read more
How to prevent outbound spam
Spam sucks. That’s the long and short of it. We’ve talked about how to identify and prevent spam, but what if you’re part of the problem? We’re talking about outbound spam exiting...
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Beware of phishing emails
You’ve got mail! But is it legitimate? Even if you recognize the company that sent you the email, it’s best to double-check any emails that request sensitive information, like...
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Troubleshooting email soft bounces
It’s easy to focus on the positive metrics, like conversion rate and click-through, to elevate your email campaigns. But what about the negative metrics that are just as...
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