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Email metrics explained: Understanding email performance
A trip to your email analytics dashboard usually comes before a team meeting or after a product owner asks how many email subscribers are viewing content on a mobile device...
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Everything you need to know about sending email with APIs
Are you creating an e-commerce web page that needs to send transactional emails to customers? A developer building a web application that needs to send messages to email...
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Using regular expressions to filter incoming emails
Regular expressions are a powerful way to filter through and match data, but the syntax changes depending on your scripting language and use case. For instance, a regular...
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Six deliverability strategies to keep you off ISP naughty lists this holiday season
Old Kris Kringle’s not the only one who makes a list and checks it twice. ISPs are notoriously scrupled when it comes to evaluating senders on their way to the inbox. While...
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Build Laravel 9.x email authentication with Mailgun and Digital Ocean
When it was first released, Laravel version 5.7 added a new capability to verify user’s emails. If you’ve ever run php artisan make:auth within a Laravel app you’ll know the...
Read more
Everything you need to know about sending email with APIs
Are you creating an e-commerce web page that needs to send transactional emails to customers? A developer building a web application that needs to send messages to email...
Read more
Six deliverability strategies to keep you off ISP naughty lists this holiday season
Old Kris Kringle’s not the only one who makes a list and checks it twice. ISPs are notoriously scrupled when it comes to evaluating senders on their way to the inbox. While...
Read more
Build Laravel 9.x email authentication with Mailgun and Digital Ocean
When it was first released, Laravel version 5.7 added a new capability to verify user’s emails. If you’ve ever run php artisan make:auth within a Laravel app you’ll know the...
Read more
Building and using AMP emails
AMP emails are dynamic, and have a measurable effect on ecommerce and email strategies. Senders are starting to add AMP emails to their email playbooks but this...
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Email authentication: Your ID card for sending
Think about it this way: Email authentication lets mailbox providers know that you are who you say you are, and your emails are coming from you and not a spammer. It’s kind of like...
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Numbers don’t lie: What factors are impacting your deliverability?
It’s no secret that many first-time senders struggle with delivery across different mailbox providers. What makes this even more complicated is that your delivery rate might differ...
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The BIMI email specification: Your reward for solid authentication
Remember in grade school when you’d get a gold star for a job well done? How about the feeling you get when you earn a new badge on GitHub? It’s always cool to get recognized...
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Black Friday & Cyber Monday: 5 tips to land in the inbox and stand out from the crowd
‘Tis the season to think about holiday sending. We checked our calendars and were terrified to see that it’s not even Halloween, yet stores are hanging wreaths, inflating giant...
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