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Gmail inboxes generally make up over 50% of a marketer’s email list. Given that data, it’s highly advisable to set up your current sending infrastructure and strategy to maximize your deliverability with Gmail. That said, Gmail has a highly sophisticated email system, but we have a good idea about what works.
If your welcome message is not opened, and your many follow up emails with promotions and attractive discounts do not seem to make your subscribers engage with your emails, maybe it is time to give up. Maybe, they just aren’t that into you.
Here we go again. There’s been yet another shift in the ever-changing world of data privacy, and we wanted to make sure (as always) that we’re keeping you aware of the changes and helping you stay on top of the topic of data privacy.
Since Mailgun’s early days, we’ve made a point to ensure that our senders could send their emails as securely as possible. When we announced TLS support in 2014, we did this with the customer in mind, and we continue to do so now as we move to deprecate TLS 1.0 and 1.1 in favor of the more secure TLS version 1.2.
The word “blocklist” can almost seem like something out of a movie—a little dramatic, a little silly, and a little bit unreal. Unfortunately, in the real world, blocklists are definitely something you need to be mindful of… especially when it comes to your email program. In this post, we’ll tell you a little more about blocklists and how to avoid their drama.
Here at Mailgun, our main focus is making an Email Sending Platform (ESP) that is scalable and highly integrable so our customers can start sending email as quickly as possible. While we make it easy to get new projects started, managing a large number of client domains can quickly become challenging on any ESP. After speaking directly with some of our highest-volume customers, we’ve come up with a couple of solutions for better client management.
In life, there are always going to be moments when you want (and need) verification. When it comes to your email program, there is one verification tool that stands out as a necessity: email validation. Email validation can make or break your email program… and we’ll give you the rundown on what it is and how it can be used to your advantage.
Where do you start when planning for the future in the midst of a pandemic? Where do you look when there’s no rule book, no recent history to research, and no best practices floating around on the internet? You look at your foundation, and for us, that meant our Core Values.
There’s nothing like an anniversary to make us feel like our community is the best of the best, and Mailgun is celebrating a pretty big one—10 years of helping hundreds of thousands of leading brands and loyal users around the world send billions of emails. But we didn’t get there alone. Our success was built on the mavericks who helped us grow and innovate. And, as we look to the future, we want to continue to grow our community by recognizing and celebrating passionate Mailgun users.
The word “engagement” can mean a lot of things. It may be a fancy word you use to spice up various dental and doctor’s appointments. It may mean you’re about to get married (hey, congratulations! Time to celebrate). 💍When it comes to email, however, “engagement” generally means one thing: how your recipients are responding to your messages. And you hope they’re not responding like Ron Swanson.
There is some exciting news happening on the Google front! This week, Google announced some new security features for the G Suite, and one of the most exciting ones is a pilot of BIMI, an email specification that allows brand logos to display within authenticated emails. Companies and Gmail users will now be able to benefit from this email authentication standard, which will help brands gain their contacts’ trust.
We all know that the internet provides the things we want and need with just a few clicks of a button. How many times have you seen ads that promise products, services, and huge “you’re our millionth visitor” prizes that are just one click away? Okay, we’re not saying that you should actually click on those ads—in fact, it’s probably best if you don’t. But the presence and capabilities of these ads does highlight an important concept in email marketing… click-through rates.
We’ve been rolling out a ton of new features these past few weeks, and the rollout keeps coming with our new email…
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