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B2B vs. B2C email engagement and deliverability challenges: What really works in 2025
B2B and B2C recipients don’t just behave differently – they prioritize different outcomes, respond to different signals, and operate in entirely different decision cycles. And with new deliverability requirements...
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Building transactional email workflows for shipping notifications with Mailgun’s API
In this article, you'll learn how to build a transactional email workflow for shipping notifications using
. The workflow will incorporate
, a powerful job queue system, to queue and process...
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The basics of email subdomains
When it comes to email sending, sometimes you need more than the press of a button to get your message across. You may have heard of email subdomains, but you may be...
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How to improve email deliverability for transactional emails
Transactional emails are something that everyone with an email address has received at least once in their life. But not everyone understands what they are, how they’re used, or...
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Webinar recap: What the European Accessibility Act means for email
Starting June 28, 2025, the European Accessibility Act (EAA) will require digital services, including emails, to be accessible to people with disabilities. To help teams prepare, Mailgun and Mailjet hosted a webinar that unpacked what the EAA is, who it affects, and how...
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Transactional email vs. Marketing email: Everything you need to know
Imagine this scenario — you’re a sender that is sending massive amounts of email left and right from the same domain without a care in the world about your reputation. Maybe...
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Make things easy with email list management best practices
As an email service provider (ESP) we know how layered the email world can be. To be a successful sender, you must master everything from email deliverability, to ROI, email...
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Streamlining bulk email sending with custom queue management using Mailgun’s API
Sending bulk emails requires quite a bit of finesse and care. Several factors add to the complexity, including throttling and rate limits set by mailbox providers to control the flow of emails, data protection laws that must be adhered to, and deliverability issues...
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Your guide to using webhooks
You already know that email isn’t a send-and-forget thing. When you’re sending a message, you want to know how to track it and respond to any issues, right? After all...
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Building transactional email workflows for order confirmations with Mailgun’s API
Unlike marketing emails, transactional emails (such as order confirmations, shipping notifications, and password resets) are triggered by specific user actions and provide real-time updates on their interactions with your platform. They help build trust, cut down on support questions, and make for a smooth shopping experience. In this tutorial, you'll learn how to build a transactional email workflow for order confirmations using Mailgun's API.
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Reading Time: 7 min

Ikeh Akinyemi
Ikeh Akinyemi is a software engineer, technical writer, and open source evangelist. He has more than three years of professional experience building and writing web applications, focusing on the frontend and backend with Node.js and Python. Ikeh is also an experienced technical writer with publications like Fauna, Adeva, and Smashing Magazine.