Case Studies

TextMagic improves deliverability rate with Mailgun

Email is one of the leading forms of online communication for businesses, whether internally with employees or externally with users. Other channels are becoming more popular due to their effectiveness for engagement like SMS. TextMagic, a bulk SMS service, has seen over a 30% increase in text messages in a single month compared to last year.

Company size

--

Industry

All

Use case

All

Key metrics

99.6%

Deliverability rates

Email is one of the leading forms of online communication for businesses, whether internally with employees or externally with users. Other channels are becoming more popular due to their effectiveness for engagement like SMS. TextMagic, a bulk SMS service, has seen over a 30% increase in text messages in a single month compared to last year.

TextMagic, also a Mailgun customer, allows you to send notifications, alerts, reminders, confirmations and SMS marketing campaign messages to your customers, staff members and suppliers. On average, TextMagic customers are sending over 2.5M text messages around the world each month.

In-house to Mailgun

Before using Mailgun, TextMagic was using an in-house mail server for their email sending. As the volume of their email sending increased, they began to run into efficiency issues. TextMagic didn’t have the time or resources to continue to maintain email servers in-house and they couldn’t afford for their users not to receive their emails.

TextMagic has been using Mailgun for both their transactional and marketing emails. They also use, Sendwithus, a Mailgun customer, to send some of their emails as integration was easy. Brit Tammeorg, Digital Marketing Manager at TextMagic, goes on to say,

“We like that we do not have to think about whether or not our customers receive our emails. Thanks to the high delivery rate Mailgun provides, we know that our business communications are taken care of. One of the best benefits of Mailgun is that we could easily integrate it with our own system!”

TextMagic

Improved delivery rate

With Mailgun, TextMagic has been able to send over 200,000 emails each month with a 93.77% delivery rate. The most important features that TextMagic takes advantage of is the ease of integration, fast delivery times and high delivery rate.

“We’re able to ensure a better service for our marketers by using Mailgun. They count on us, and we count on Mailgun: and this relationship helps us maintain credibility with our customers.”

Paulius Milisauskas
115F513A-17CF-463E-999E-489BC063244D

Paulius Milisauskas

VP of Customer Operations

Related resources

Email's Not Dead banner

S1 Ep. 03: Where we’re going, we don’t need spam

We’re looking to the future, so we brought in Mailgun’s Nostradamus...

Read more

Migrating from Sendgrid to Mailgun Email API.

Migrating from Sendgrid to Mailgun Email API

When you’re tasked with switching email providers, procuring and understanding just how seamless that process will be can feel daunting. Migrating to a new ESP can be a risky...

Read more

Email's Not Dead banner

S4 Ep. 05: Updates on BIMI with Brian Westnedge of Redsift

In this episode, we’re bringing you updates on BIMI – and who better to have on the BIMI show than Redsift’s Brian Westnedge? He updates us on what's happened with BIMI since we first spoke about it with Matt Vernhout in 2019, how bad actors are starting to work...

Read more

Email icon

Get our news and tips every week

Keep me posted! Send me the newsletter – I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

See what you can accomplish with the world's best email delivery platform. It's easy to get started.Let's get sending
CTA icon