Get better results from your email marketing with mass emails
Send bulk emails to your complete email mailing list or target emails to a specific subset of subscribers. Combine Mailgun’s powerful sending and analytics platform with a best-in-class deliverability suite for reliable, effective marketing campaigns.
Promotional emails: Attract attention, promote a sale, and build awareness. Target a subset of your list or send mass emails to every contact
Email newsletters: Send how-to guides, updates, and useful product tutorials that build brand rapport and keep customers engaged
Acquisition emails: Convert prospects into customers. Share special offers and detailed information that help them see the value in your offering
Retention emails: Boost customer loyalty and keep them coming back for purchases. Send special offers designed to grab their attention
Industry-leading email deliverability
Avoid spam filters and bounces. With dynamic algorithms adjusting to things like Google’s handling of your emails and your sender reputation, more emails land in your customers’ inboxes where they belong with a mass email service.
Rapid-fire throughput SLA: Up to 72 million message requests an hour (1.2 million requests a minute)
98% average email delivery rate: From deliverability services customers, beating the industry average of 85%
0.42% average bounce rate: For deliverability services customers, well under the industry average bounce rate of 2%
Real time email analytics
Review everything from click and open rates to critical reputational data across your domains and IPs. Track engagement metrics for bulk emails like opens and clicks, deliverability metrics, and email report downloads. This will help you figure out the best day and time to send your emails, and more.
An easier, more intuitive mass email service
Send mass emails without the hassle or costs of trying to do it yourself. Mailgun’s comprehensive deliverability features and powerful sending platform make it easy to reach every person on your list.
Boost brand recognition with email newsletters, product insights, and other tips that keep subscribers engaged
Nurture existing customers with special or personalized offers that keep your product top of mind
Promote events, sales, and new releases with bulk emails that drive sales
Mass email service features
Real-Time Email Validation API
Clean up your email lists to reduce bounces and boost sender reputation.
Rapid Fire Throughput SLA
Send emails fast: critical messages get delivered without delay.
Deliverability Services
Design a custom deliverability strategy so your bulk email messages land in more inboxes.
24/7 Support
Speedy 24/7 customer service to solve your email marketing issues – stat.
Other features
Explore beyond free bulk email services
Mailgun has a variety of features for companies in need of bulk email services.
Products
Solutions
Use Cases
FAQs
What’s a bulk email campaign?
Sending emails to 2000 people is very different from sending an email to ten friends. Bulk email campaigns involve sending a large volume of emails to individuals or businesses on your mailing list to drive clicks to your landing page.
What is the difference between a mass email service and a regular email provider?
A mass email service is designed for sending large volumes of emails efficiently, offering features like service level agreements for contract senders and deliverability optimization. Regular email providers (e.g., Gmail or Outlook) are built for personal or business communication and have strict sending limits that make them unsuitable for bulk email campaigns.
How do mass email services improve email deliverability?
Mass email services use dedicated IP addresses, authentication protocols (like SPF, DKIM, and DMARC), and spam filter monitoring to ensure emails land in inboxes instead of spam folders. They also provide tools for list cleaning, engagement tracking, and optimizing send times to enhance deliverability.
What features should I look for in a mass email service?
Key features include high deliverability rates, personalization tools, A/B testing, real-time analytics, and compliance with anti-spam regulations. Integration with CRM and marketing tools is also essential for seamless campaign management.
Is a mass email service suitable for small businesses?
Yes, a mass email service can benefit small businesses by allowing them to engage with customers at scale, and track email performance. Many services offer scalable pricing plans, making them accessible to businesses of all sizes.
How can I personalize emails when using a mass email service?
Personalization can be achieved using dynamic content, merge tags for names or preferences, and behavioral triggers to send targeted emails. This can allow businesses to tailor messages based on customer actions, demographics, and purchase history.
What industries benefit the most from using a mass email service?
E-commerce, SaaS, media and publishing, education, nonprofits, and healthcare industries benefit the most from mass email services. These sectors rely on bulk email for promotions, newsletters, transactional emails, and customer engagement.
How do I measure the success of my mass email campaigns?
Success is measured through key metrics like open rates, click-through rates (CTR), bounce rates, conversion rates, and unsubscribe rates. Advanced analytics in mass email services provide insights into recipient engagement, helping marketers refine their strategies for better performance.
What are the benefits of bulk email marketing?
Reach your entire audience with bulk email marketing. Introduce new products, announce company milestones, or start a personal conversation with each individual – en masse. Bulk email marketing is a great way to reach a large number of individuals simultaneously.