Research reports

Email and the customer experience

Here are two undeniable facts about brand communication: Consumers prefer email over other channels, but they’re also dealing with more messages from brands than ever...

The state of email deliverability 2023

What you don’t know about email deliverability can definitely hurt your email ROI...and your business. Unfortunately, the topic of achieving inbox placement is still a bit mysterious to...

[Forrester study] The total economic impact of Mailgun

As enterprises seek to retain and engage customers, email communication remains a central pillar of a customer-obsessed digital strategy. But for email messages to be...

Email in an evolving economy: The tech perspective

There’s no doubt about it. Many organizations will face challenges as the global economy struggles in the next year. But digital communication solutions could help transform those...