You have a killer email marketing campaign locked and loaded. Now how to get it to the 2000 or 2 million email addresses on your mailing list? For most marketers, an email service is the answer to reliably and effectively deliver mass email without the hassle or costs of trying to DIY.
Don’t make the mistake of assuming mass mailing has to carry a hefty price tag. Mailgun offers both comprehensive deliverability features and powerful marketing automation tools, so your bulk emails actually reach every intended person on your mailing list.
Mass Emails vs. Transactional Emails
Most companies send both types of emails because they serve distinct functions. Mass emails are sent on a schedule of the marketer’s own making, either to every email address on your mailing list or subscriber list, or you can send email to only a targeted segment. The message itself might be an email newsletter or promotion. Transactional emails, on the other hand, are triggered by a customer action (say, a password reset or abandoned cart). Whether it’s the customer or the marketer prompting the send, the usefulness of your emailing software hinges on successful delivery.
Features Behind the Best Bulk Email
Free mass email software isn’t worth much if it can’t reliably land your message in your subscriber list’s inboxes or if it has a lackluster support team. So what are the features that separate the best free email senders from the so-so free plans?
Deliverability: Try to push through a bunch of bulk emails at once, and your mass email will likely land in a spam filter or get bounced back. Mailgun solves that problem by using dynamic algorithms that adjust to things like Google’s handling of your emails and your growing sender reputation. This helps make sure your email campaigns actually land in your customers’ inboxes.
Insights: You could send an unlimited number of marketing email, but if none of it gets opened, what’s the point? The best bulk email services offer real-time analytics and email tracking, so you can scrutinize everything from open rates to autoresponders to conversion rates across your entire email list.
Support: Even free mass email services should come with robust 24/7 support teams and snappy customer service, so you can get your email marketing issues solved—stat.
Try It Today
Send Bulk Email for Free
Whether you’re a small business, start-up or enterprise firm, odds are your best bet when it comes to email marketing is to outsource your bulk email service. Try out Mailgun today.