Glossary
Related glossary terms
Email validation is the process of confirming whether an email address is syntactically correct, exists, and can receive messages – before attempting delivery. Validation is typically done in two contexts:
Though Mailgun’s validation API will return comprehensive feedback on each contact – not just confirming whether an email address is deliverable but also providing feedback on user engagement – it cannot tell you if the contact is still interested in receiving your marketing emails. Maintaining a healthy list requires permission-based acquisition, regular pruning of inactive subscribers, and strong engagement monitoring – not just validation tools.
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