Glossary
Marketing automation is the use of software tools to automatically send targeted messages to the right recipients at the right time, based on their behavior, preferences, or stage in the customer journey.
In email, this includes:
Marketing automation platforms often integrate with CRMs and use email APIs or webhooks to send messages automatically based on real-time events. These tools help brands scale communication while maintaining relevance and timeliness, boosting engagement and ROI without manual effort.
At Mailgun, marketing automation is often powered through integrations with third-party platforms or custom-built flows using our APIs.
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