Best Brevo alternatives (formerly Sendinblue)

This guide reviews the best Brevo alternatives for 2025, including Mailgun, ActiveCampaign, Moosend, MailerLite/MailerSend, SendLayer, and SMTP.com. We highlight their strengths, trade-offs, and ideal use cases so you can confidently find the right fit. 

We analyzed each platform based on real user feedback, industry research, and hands-on testing. 

• Deliverability and reliability 
• Pricing and scalability 
• Ease of integration, API documentation 
• Feature set (analytics, dedicated IPs, compliance, multi-channel) 
• Customer support and onboarding experience 

Each Brevo alternative excels for a specific audience, whether you need more developer control, advanced automation, budget pricing, or more reliable deliverability. 

Mailgun is a developer-centric email delivery platform built for reliability and control at scale. Unlike Brevo’s all-in-one approach, Mailgun delivers robust APIs, detailed event logs, and powerful deliverability tools. With both US and EU data processing, Mailgun is a strong choice for teams needing observable, flexible transactional email with advanced troubleshooting. 

Best for: Product, engineering, and SaaS teams that need high deliverability, granular logs, and regional data control. 

Pricing overview: 

• Usage-based plans with a low entry cost 
• No daily send caps; pay only for what you send 
• Dedicated IPs and premium features as you grow 

Features: 

• Powerful REST API and SMTP relay 
• Searchable event logs (up to 30 days on higher tiers) 
• Deliverability toolkit: validations, inbox placement, dedicated IPs 
• Regional data processing (US or EU) 
• Automated IP warmup and suppression lists 
• Real-time analytics and webhooks 

Pros: 

• Industry-leading developer experience 
• Unmatched observability and troubleshooting 
• Modular: works with any marketing platform 

Cons: 

• Not an all-in-one marketing/CRM suite 
• UI is best for technical users 
• No built-in SMS, chat, or push 

ActiveCampaign is a powerhouse for visual automation and segmentation, with integrated CRM and marketing tools. It connects to Postmark for transactional email, letting you trigger transactional messages directly from marketing flows – a strong Brevo alternative for marketers who need advanced automation and CRM. 

Best for: Marketing-led teams needing advanced automation, integrated CRM, and combined marketing/transactional messaging. 

Pricing overview: 

• Plans scale by contacts; transactional (Postmark) billed by email volume 
• No free tier; SMS available as a paid add-on 

Features: 

• Visual automation and multi-step journeys 
• Built-in CRM and segmentation 
• SMS add-on for campaigns and automations 
• Native Postmark integration for transactional email 
• Drag-and-drop and HTML editors 
• Extensive integration ecosystem 

Pros: 

• Best-in-class automation builder 
• Tight CRM and marketing alignment 
• Trigger transactional emails from automations 

Cons: 

• Separate billing and management for Postmark 
• Steeper learning curve and complex reporting 
• No free plan; higher cost for small teams 

Moosend is an affordable email marketing platform with simple automation and EU-only data residency. It combines marketing and optional transactional email (as an add-on), making it a great Brevo alternative for budget-conscious teams wanting a user-friendly interface and compliance. 

Best for: SMBs and startups seeking simple automation, optional transactional email, and strict EU data residency. 

Pricing overview: 

• Affordable contact-based plans; prepaid credits for occasional senders 
• 30-day free trial; transactional add-on for higher plans 

Features: 

• Drag-and-drop and HTML templates 
• Marketing automation and segmentation 
• Optional transactional email (API/SMTP) 
• EU-only hosting and ISO 27001 compliance 
• Unified campaign and transactional UI 

Pros: 

• Low entry cost and transparent pricing 
• Easy for non-technical users 
• Strong compliance and EU hosting 

Cons: 

• Transactional email limited to higher plans or sales contact 
• Fewer advanced deliverability tools 
• Limited multi-channel features 

MailerLite targets creators, nonprofits, and SMBs with easy-to-use marketing, landing pages, and basic automation. Transactional email is provided through MailerSend, a separate but integrated product. MailerLite is a straightforward, budget-friendly Brevo alternative, especially for teams valuing simplicity and a free plan. 

Best for: SMBs, creators, and marketers who want ease of use, a generous free plan, and simple transactional via MailerSend. 

Pricing overview: 

• Free plan up to 500 subscribers and 12,000 emails/month 
• Free plan limited to: 1 template, 1 domain, 1 user (plus 1 accountant), 1 API token, and 1 webhook. 
• Paid tiers based on subscriber count; transactional via MailerSend 

Features: 

• Drag-and-drop campaigns and automations 
• Website and landing page builder 
• SSO with MailerSend for transactional email 
• Optional dedicated IP for high-volume marketing 
• EU data storage and compliance 

Pros: 

• Very simple UI and fast onboarding 
• Free plans for both marketing and transactional 
• Tight linkage with MailerSend 

Cons: 

• Transactional email in a separate product 
• Dedicated IP requires volume and approval 
• Limited reporting depth 

SendLayer is a streamlined transactional email service designed for WordPress and web developers. It offers SMTP/API delivery, logging, suppression, and webhooks at a low entry price. This makes it a no-frills, reliable alternative to Brevo for transactional email. 

Best for: Developers, agencies, and WordPress users seeking reliable transactional delivery with minimal setup and cost. 

Pricing overview: 

• Annual plans from ~$5/month for 1,000 emails; free trial available 
• Higher plans (20k+/month) can add a dedicated IP 

Features: 

• SMTP and HTTP API support 
• Event logs and basic analytics 
• Suppression lists and bounce handling 
• Strong WordPress integration/docs 
• Optional dedicated IP at higher tiers 

Pros: 

• Lowest entry price among major options 
• Simple setup, especially for WordPress 
• Clear rate limits and upgrade paths 

Cons: 

• Annual billing for most plans 
• Possible account holds during anti-spam checks 
• No multi-channel marketing features 

SMTP.com is a long-established SMTP relay and email API, optimized for high-volume transactional sending. Unlike Brevo, its focus is pure deliverability—making it ideal for enterprises and legacy systems needing dedicated IPs and phone support. 

Best for: High-volume senders needing dedicated IPs, phone support, and a proven SMTP relay. 

Pricing overview: 

• From ~$25/month (50k emails, shared IP); dedicated IPs from ~$80/month 
• Higher tiers for enterprise volume; no free plan 

Features: 

• Dedicated and shared IPs 
• SMTP relay and API with reporting 
• 24/7 customer support (phone/email) 
• Deliverability consulting 
• Suppression lists and bounce handling 

Pros: 

• Dedicated IPs at lower-mid tiers 
• Enterprise-grade deliverability and support 
• Reliable for legacy infrastructures 

Cons: 

• Outdated UI and reporting 
• Strict cancellation and renewal policies 
• No marketing automation or multi-channel 

Migrating from Brevo to a new provider requires careful planning to preserve deliverability, compliance, and business continuity. 

Export your contacts, templates, and suppression lists from Brevo in CSV or compatible formats. 

Set up your sending domains on the new platform and configure SPF, DKIM, and DMARC records to authenticate your mail. 

Import your contacts, suppression lists, and templates. Rebuild or upload HTML as needed for new email editors. 

Send test emails to validate rendering, links, tracking, and inbox placement. Warm up any new dedicated IPs gradually. 

Update DNS records (CNAME, bounce, tracking domains), route production traffic, and monitor deliverability metrics closely for the first week.