Alternatives

Mailgun vs. Postmark by ActiveCampaign: Best Postmark alternatives for developers

Developers and product teams often turn to Postmark, ActiveCampaign’s transactional email platform, for its speed, simplicity, and reliable inbox delivery. But as email programs scale, many teams start looking for a Postmark alternative that offers advanced analytics, stronger deliverability controls, flexible APIs, predictable pricing, or enterprise-grade support.
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December 3, 2025

This guide provides a comparison of the best Postmark alternatives in 2025, including Mailgun, SendGrid, Amazon SES, MailerSend, and others. Each platform was tested by real reviewers sending transactional email via API and SMTP, so you get practical insights, pricing transparency, and user feedback.

Why consider a Postmark alternative? 

While Postmark is beloved for transactional-only email delivery, users look for alternatives when they need: 

  • More advanced deliverability tools (IP warm-up, inbox monitoring, spam diagnostics) 
  • Comprehensive analytics and reporting dashboards 
  • Flexible APIs and SDKs for custom integrations 
  • Predictable and scalable pricing for high-volume sending 
  • Compliance frameworks like GDPR, HIPAA, and SOC 2 
  • Premium support or dedicated onboarding 

If these needs match your use case, exploring a Postmark alternative like Mailgun may help your team scale more efficiently without sacrificing deliverability or control. 

Selection criteria and testing process 

Each provider in this guide was evaluated with real-world developer workloads, including API calls, SMTP sends, and template integration. Our hands-on testing included: 

Developer experience 

  • API onboarding and documentation quality 
  • SDK coverage (Python, Node.js, PHP, Go, Java, Ruby) 
  • Template workflows and webhooks 

Ease of integration 

  • Setup time 
  • CLI and framework support 
  • Sandbox/testing options 

Deliverability and compliance 

  • IP reputation and warm-up process 
  • Inbox placement and spam testing 
  • GDPR, HIPAA, and SOC2 coverage 

Pricing transparency 

  • Free tier availability 
  • Volume-based vs. flat-rate pricing 
  • Predictability at scale 

Support and reliability 

  • Ticket response times 
  • SLA-backed uptime 
  • Migration assistance 

Top Postmark by ActiveCampaign alternatives

Below are the top Postmark alternatives, ranked by a combination of developer experience, ease of integration, deliverability performance, pricing transparency, and support. 

🥇 1. Mailgun – Best overall Postmark alternative for developers

G2: 4.2 ⭐ | Capterra: 4.3 ⭐ 

Mailgun is a developer-first email platform with robust APIs, advanced deliverability tools, and flexible scaling. It’s ideal for teams that want full control over transactional or triggered email while maintaining high inbox placement. 

Pricing overview: 

Plan Monthly cost Email limit Key features 
Free $0 100/day SMTP & API, basic logs 
Foundation $35 50k/mo Full API suite, analytics, 5-day logs 
Scale $90 100k/mo Dedicated IPs, 30-day logs, premium support 
Enterprise Custom Custom SLA-backed deliverability, monitoring 

Standout features: 

  • RESTful API + SMTP relay and SDKs 
  • IP reputation management and inbox monitoring 
  • Advanced analytics and log retention 
  • Regional sending options for EU data residency 
  • Best-in-class compliance and security 

Primary use cases: 

  • Transactional email for SaaS and marketplaces 
  • System notifications, password resets 
  • High-volume programmatic sending 

Pros and cons: 

Pros Cons 
Deep deliverability tooling Dedicated IPs gated to higher plans 
Strong developer docs and SDKs Advanced features require learning curve 
Predictable logging & analytics Industry leader in security & compliance No native drag-and-drop marketing suite 

Best for: Teams who want full visibility, control, and reliability

🥈 2. Amazon SES – Best for low-cost scalability

G2: 4.3 ⭐ | Capterra: 4.7 ⭐ 

Amazon Simple Email Service (SES) is a low-cost, highly scalable ESP that integrates tightly with AWS. It’s flexible but requires more setup, making it ideal for engineering teams comfortable with cloud infrastructure.  

Pricing overview: 

  • Email sending: $0.10 per 1,000 emails 
  • Attachments: $0.12/GB 
  • Dedicated IPs: $24.95/month 
  • Free tier: 3,000/month (first year) 

Standout features: 

  • Deep AWS integrations (Lambda, SNS, CloudWatch) 
  • Configurable IP reputation tools 
  • Pay-as-you-go at scale 

Primary use cases: 

  • High-volume transactional or bulk sending 
  • AWS-native automation and workflows 

Pros and cons: 

Pros Cons 
Extremely low cost Complex AWS setup
Flexible and scalableLimited native analytics
Strong infrastructureTicket-based support only  

Best for: Engineering teams prioritizing cost and AWS integration over ease of use. 

🥉 3. MailerSend – Best for collaborative teams

G2: 4.5 ⭐ | Capterra: 4.6 ⭐ 

MailerSend combines a clean interface with API-driven transactional email, making it suitable for teams that want intuitive dashboards and collaborative workflows.  

Pricing overview: 

  • Free tier: 12,000 emails/month 
  • Paid plans from $25/month 

Standout features: 

  • Transactional API + SMTP 
  • Team collaboration features 
  • Template management and analytics 

Primary use cases: 

  • Small to medium businesses sending transactional emails 
  • Teams requiring multi-user dashboards 

Pros and cons: 

Pros Cons 
Easy to use Smaller ecosystem 
Collaborative features Advanced developer tools limited 
Transparent pricing Limited enterprise integrations 

Best for: SMB teams needing a developer-friendly ESP with a friendly UI

4. SendGrid (Twilio) – Hybrid marketing + transactional

G2: 4.0 ⭐ | Capterra: 4.1 ⭐ 

SendGrid provides both transactional APIs and marketing email, making it a hybrid option for teams wanting multi-channel capabilities. 

Pricing overview: 

  • Free: 100/day 
  • Essentials: from ~$19.95/mo 
  • Pro/Premier: higher tiers 

Standout features: 

  • Visual template editor 
  • Subuser management for agencies 
  • Third-party integrations 

Primary use cases: 

  • Companies needing marketing campaigns alongside transactional flows 
  • Teams managing multiple accounts or brands 

Pros and cons: 

Pros Cons 
Multi-channel features Deliverability insights limited on shared IPs 
Wide adoption Support quality varies 
Integrates with many tools Less granular control over deliverability, routing, and event-level detail compared to Mailgun 

Best for: Cross-functional teams needing one vendor for marketing + transactional email

Migration guide: Switching from Postmark to Mailgun

  1. Audit your Postmark setup – Document API keys, verified domains, templates, webhooks, and suppression lists. 
  2. Configure DNS – Add SPF, DKIM, and DMARC for Mailgun. 
  3. Warm up IPs – Gradually increase sending volume to establish reputation. 
  4. Migrate templates and webhooks – Convert HTML or stored templates and replicate event tracking. 
  5. Test in staging – Validate API calls and inbox placement before full production. 
  6. Monitor deliverability – Watch bounces, spam placement, and logs closely. 
  7. Deactivate Postmark – Once stable, turn off the old account and retain historical logs. 

FAQs 

A platform offering transactional email capabilities similar to Postmark, often with more advanced features, deliverability tools, or flexible pricing. 

For developers, Mailgun offers the most robust APIs, deliverability tools, and enterprise-grade support, while Amazon SES, MailerSend, or SendGrid suit specialized cases. 

Follow DNS configuration, template mapping, IP warm-up, and staged testing. Mailgun provides detailed migration guidance. 

Yes. Mailgun, MailerSend, and SendGrid offer GDPR-compliant options with EU data residency. 

Wrapping up: Choosing the right Postmark by ActiveCampaign alternative

Finding the right Postmark alternative isn’t about replacing features one-for-one. It’s about choosing a platform that fits your technical stack, deliverability needs, and growth plans

For developer-first workflows, predictable deliverability, and full-featured analytics, Mailgun is the top Postmark alternative. It’s designed for teams that want control, scalability, and expert support – without the overhead of managing their own SMTP infrastructure. 

Ready to send smarter? 

Join the thousands of developers who trust Mailgun by Sinch for transactional and programmatic email.