Introducing Dynamic IP Pools: Intelligent IP Management

Now available for contract customers, Dynamic IP Pools automatically groups and manages domains based on reputation signals like bounce and complaint rates.

Now available for contract customers, Dynamic IP Pools automatically groups and manages domains based on reputation signals like bounce and complaint rates. This helps simplify deliverability oversight, reduce risk, and protect high-performing senders — all without manual intervention. Users will also have control to override or lock pool assignments as needed.

This feature is opt-in — to enable Dynamic IP Pools for your domains, visit the IP Pools settings page or set up via the Dynamic Pools API endpoint.