Glossary
Related glossary terms
Email integration is the process of unifying various systems, tools, and software to create a seamless workflow for email marketing. Companies use email integration in websites, web or mobile apps, and more. They bring together email development tools like drag-and-drop editors, email service providers (ESPs) responsible for delivering email, and analytics software that track an email program’s health.
Email integration APIs, also known as email APIs, create a cohesive email ecosystem by combining a web application with an email service provider, facilitating sending of more personalized and relevant messages to recipients.
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