Glossary
Related glossary terms
Looping mail is the unintentional process of autoresponders sending automatic replies that end up in a loop. For example, if a company sends an email to its customer but the customer has an autoresponder set up, it will send an automated reply to the brand. But, if the brand also has an auto-reply on, the automated replies will continue responding to each other. This infinite exchange of automatic responses creates an email loop. While email automation has many benefits, an automated response loop can occur if brands set up automation incorrectly.
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