Glossary
Webhooks are HyperText Transfer Protocol (HTTP) callbacks that push data from one application to another after a specific event occurs, like an email delivery. For example, if a company sends a newsletter to its subscribers but the email bounces back, a webhook can log the bounce, capture the data, and send a notification to designated recipients.
Brands looking to set up webhooks can turn to Mailgun’s Application Programming Interface (API).
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