SMTP relay services are one of the oldest methods of sending email, and there's a reason senders around the world still use them today to send business critical emails. Sending email via SMTP is a reliable and fast way to deliver email messages.
With the ability to scale seamlessly, Mailgun's SMTP infrastructure can handle any email volume while maintaining performance – providing you the foundation to build world-class deliverability without the hassle of in-house service management.
A Simple Mail Transfer Protocol (SMTP) is a form of communication between two servers used to send and receive email.
When SMTP servers transfer messages across one another, an SMTP relay is performed. A SMTP port will be selected as the communication channel, and then the relay will be attempted. It’s important to note that not all ports have the same reputation and using the wrong one can land you in the spam folder. Fortunately, Maigun offers multiple SMTP port options to help you preserve sender reputation and deliverability.
Secure SMTP email streams keep spammers from spoofing your brand with proper authentication protocols. With protocols like SPF, DMARC, and DKIM records, you’ll not only improve the reputation of your brand with recipients but with inbox service providers too. Using these methods alongside solutions like our Email Address Validations, Inbox Placement Testing, and Send Time Optimization lowers your spam rate, reduces spam complaints, and improves your overall email deliverability.
An SMTP email service offers useful benefits even if you have your own email server. As a result of pairing an SMTP service with internal servers, your application will see better performance because it hands off the sent emails to the local server, while your distribution still gets the benefit of a robust SMTP provider.
SMTP LOGS & ANALYTICS
With Mailgun’s cloud-based SMTP server, send transactional email and email marketing campaigns to as many customers as you like without needing to support your own SMTP server. Mailgun is designed to help businesses of all sizes improve deliverability.
One of the best things about an SMTP relay service is how easy it is to set up. Whether you’re working with a WordPress site or a custom domain, get started in just a few steps:
Configure your account: Add your username, password, SMTP server host name, and SMTP port into your application’s configuration settings, and you’re ready.
“With Mailgun, we don’t have to think about email. It’s easy, it works and it’s affordable. It allows us to focus on business goals. Mailgun works when our client is really small and it scales to fit them when they become really large.”