Boost email engagement and retain more customers

Get proactive engagement profiles for contacts on your list to help segment, personalize, and convert like never before.
Stats showing engagement behavior
Mailgun single verification

Maximize engagement

The days of capturing email engagement data after you send are over. Use Mailgun Validate to see real engagement behavior for subscribers on your list before you send.

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Send smarter and drive marketing ROI

Create new audience segments based on your subscribers' propensity to engage and remove known complainers and bots to keep complaint rates low and protect your reputation.

Different data point graphs for email

Get to know your audience

Study, segment, and manage your audience based on their unique engagement profile. Feature availability varies by plan level.

Engager – this recipient has clicked or opened but not enough to be identified as a “high engager”

High engager – this recipient has clicked or opened emails at a higher volume (this excludes automatic opens)

Bot – We have detected an atypically high number of clicks indicating bot-like behavior

Complainer – this recipient has complained and/or reported emails to spam

Non-engager – this recipient has only delivered emails

No data – We have no historical data on record

Ready to lower bounce rates by 21% or more?
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Create the perfect customer experience

Take your email personalization to the next level. Base your messaging, positioning, and offering on your audience's historical engagement profile and watch that conversion rate grow.

It’s easy to get started. And it’s free.

See what you can accomplish with the world’s best email delivery platform