Alternatives
Some organizations find Moosend’s feature set limiting when advanced compliance, deliverability controls, or developer-first APIs are required. If you’re considering a change, this guide explores the top Moosend alternatives based on real-world use cases and technical needs.
We assessed each Moosend alternative based on:
Choosing the right Moosend alternative depends on your priorities: API access, marketing automation, ecommerce workflows, or budget. Below, we compare the leading platforms for different use cases and business needs.
Mailgun is an API-first email delivery platform designed for developers and product teams who need scalable, compliant marketing and transactional email. Unlike Moosend, Mailgun offers transparent, usage-based pricing and advanced deliverability tools. Mailgun’s robust logs, analytics, and SDKs simplify technical workflows, and dedicated IPs are available for reputation management.
Best for: Product teams, SaaS platforms, and businesses that require high-volume transactional email, developer tooling, and regional data compliance.
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ActiveCampaign pairs advanced marketing automation and CRM with reliable transactional email via Postmark. Unlike Moosend, it separates bulk marketing and transactional sends for better deliverability. Postmark is recognized for its fast, consistent API/SMTP delivery and clean interface.
Best for: Teams needing advanced marketing automation and robust transactional email with separate streams for each.
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MailerLite delivers an affordable marketing platform, while MailerSend adds transactional email via API/SMTP under one login. The setup is EU-friendly and straightforward for smaller teams.
Best for: Small to mid-size businesses seeking easy marketing tools and modest transactional capacity, with a preference for EU data residency.
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Mailchimp’s transactional offering is a developer-oriented API/SMTP add-on to its marketing suite. It’s notable for its rules engine, subaccounts, and inbound routing – especially for teams already using Mailchimp.
Best for: Product teams and businesses on Mailchimp needing advanced transactional tools within their marketing stack.
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Omnisend is built for ecommerce, combining email, SMS, and push notifications with prebuilt transactional flows like order and shipping confirmations. Unlike Moosend, Omnisend offers deep store integrations with minimal developer setup.
Best for: Shopify, BigCommerce, and WooCommerce stores seeking prebuilt transactional automations and omnichannel marketing.
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Sender is a budget-friendly email marketing platform with API/SMTP for transactional sends. It competes with Moosend on price, offering a generous free plan and simple setup.
Best for: Cost-sensitive businesses or startups needing a generous free plan, basic marketing automation, and simple transactional email.
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Migrating from Moosend to another email platform is straightforward with planning. Follow these steps to protect deliverability and minimize downtime.
Export your contact lists, segments, and suppression files as CSV. Document automation logic for recreation on your new platform.
Add and verify your sending domains. Set up SPF, DKIM, and (if needed) DMARC for brand authentication. If using a dedicated IP, begin gradual warm-up.
Rebuild or import your email templates in the new platform’s editor. Import contacts and map fields to preserve compliance and data accuracy.
Send test messages to multiple inbox providers (Gmail, Outlook, Yahoo). Monitor bounces, spam placement, and logs to confirm deliverability.
Update DNS records and webhooks to point to your new provider. Run both platforms in parallel briefly, then decommission Moosend.
Frequently asked questions about Moosend alternatives
The top alternatives include Mailgun, ActiveCampaign with Postmark, MailerLite/MailerSend, Mailchimp Transactional (Mandrill), Omnisend, and Sender. Each offers unique features and strengths depending on your technical and marketing needs.
Mailgun and Postmark (via ActiveCampaign) provide robust transactional email APIs, advanced logging, webhooks, and deliverability tools. They are ideal for teams needing technical flexibility and deep integration options.
Sender offers a generous free plan suitable for most startups. MailerLite and MailerSend also provide free tiers that are a great fit for small teams or businesses with modest email needs. Mailgun offers a forever free plan that includes up to 100 emails/day.
Omnisend is specifically built and optimized for e-commerce, offering deep integrations with Shopify, BigCommerce, etc., and providing prebuilt automation workflows for things like cart abandonment and order confirmations.
Mailgun is a developer-first, API-driven email service. While it has an integration with Shopify, it is not an “out-of-the-box” solution with “prebuilt flows” in the way Omnisend is. However, using Mailgun for e-commerce is a popular solution due to its flexibilty for sending transactional emails via its API.
No. You can export your contacts, authenticate domains, rebuild templates, test emails, and switch DNS settings. Many providers, including Mailgun and Omnisend, offer migration guidance or direct support.
Moosend uses contact-based pricing, which can be less predictable for high transactional volume. Mailgun and Postmark use usage-based pricing, which is often more transparent and scalable for transactional needs.
Yes, most alternatives offer dedicated IPs on higher tiers or at certain sending volumes. Check each provider’s specific requirements and warm-up process before migrating.
