Showing post with tag: Sending

  • Email DIY

The Difference Between SMTP and API

We get it – when it comes to email, certain terms can sometimes feel like word salad, and two of the biggest can-be-confused culprits are SMTP and API. It can be hard to keep them straight, and harder to know when to use them. But no worries, we’ve got you. In this post, we’ll teach you the differences between SMTP and API, and when to use each.

Mary Dolan
7 min read
  • Email DIY

The Basics of Email Dark Mode

It may be the literal dark side of email, but dark mode isn’t a trend you can run away from. So, buckle up and get ready to learn what makes dark mode in email so popular, how it can help your deliverability, and how to optimize your emails for dark mode.

Mary Dolan
10 min read
  • Best Practices

COVID-19 Survey: How the Pandemic Has Affected Email Sending

How has COVID-19 affected email sending? We surveyed hundreds of senders to find out how brands have adapted their email strategy during the pandemic.

Mary Dolan
11 min read
  • Email DIY

The Top Email Clients and Email Apps of 2021

We’ve all been there – struggling to send a perfectly-targeted campaign, trying to figure out which clients our audience uses, and wondering how we can make sure our email looks and sounds great no matter where and how they’re viewing it. What can possibly solve these problems? Don't worry, we're here to help.

Mary Dolan
12 min read
  • Email DIY

The Benefits of Email Automation

When we think of automation, we sometimes think about mechanical processes (like cars) or futuristic tech processes (like evil robots). This means that the concept of automation can sound either too mundane or too far-fetched to matter. However, there are many areas where automation can be both helpful and attainable, and one big one is email automation. But what is email automation, and how can it benefit you? Let’s dive in and find out.

Mary Dolan
8 min read
  • Best Practices

How To Avoid Emails Going To Spam

No matter how many stars we wish on, some questions will never have simple answers — including email. One of the biggest problems for any email provider is how to avoid emails going to spam. Your deliverability is key, and it can feel like Inbox Service Providers (ISPs) have a vested interest in keeping you out of the popular clique. Before you panic, remember that landing in the spam folder is something that can be repaired.

Jonathan Torres
7 min read
  • Email DIY

Which SMTP Port Should I Use? Understanding Ports 25, 465, & 587

It's a common question that we receive here at Mailgun about SMTP port numbers. To ensure connectivity to our Simple Mail Transfer Protocol (SMTP) endpoint, Mailgun offers multiple SMTP port options, but which one should you use to send email messages? We’ll take a historical look at each SMTP port and then we'll discuss today's methodology for outgoing mail usage.

Mailgun Team
7 min read
  • Best Practices

The Best Time to Send Holiday Emails - Investigated

First off, there is no one size fits all solution to the best time to send holiday emails. A lot of your email sending success is going to hinge on the composition of your email list. Even then, you can't send an email to an entire email list that will land at the top of the inbox for everyone.

Natalie Hays
4 min read
  • Customer Success

Building the Best Email Experience for Creators - Flipsnack’s Story

When it came to their transactional emails, Flipsnack’s old email sending solution just wasn’t cutting it anymore for themselves or for their customers. Flipsnack provides creators around the world with the ability to create stunning visuals from their constantly expanding library of designs for magazines, brochures, and other flip worthy materials.

Mailgun Team
3 min read
  • What's new

Where is my email going? Introducing Inbox Placement

At a high level, Inbox Placement provides insight into where your emails land within the mailbox for a variety of mailbox providers – whether it’s the inbox, spam folder, or a specific tab.

Jorge Miramontes
5 min read
  • Quick tips

Email Burst Dos And Don’ts

Email burst sending is something that more and more people are asking about as their email lists grow. It beats sending multiple emails, rewriting or copying the subject line of the email, the email body, and email attachments for numerous iterations of the same email are annoying and time-consuming.

Mailgun Team
3 min read
  • Best Practices

Email Blasts: The Dos And Many Don’ts Of Mass Email Sending

Email blasts are the undisputed powerhouses of email campaigns. Both transactional and marketing email messages can rely on sending massive amounts of email all at once, given the circumstances of the trigger/email marketing campaign itself. However, email blasts gone wrong will land in spam folders faster than a fake foreign prince can offer you his inheritance money. How exactly should you go about sending an email blast? We’ll show you the best (and worst) practices for mass email sending.

Mailgun Team
7 min read

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