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Some teams consider switching for additional analytics, deliverability controls, or transactional email support. If you’re ready to explore new email platforms, this guide is for you.
We evaluated each alternative for reliability, feature set, scalability, and ease of migration. Our research focused on the needs of growing businesses and technical, compliance, or budget-sensitive teams.
Whether you need marketing automation, developer-grade APIs, multi-channel messaging, or a budget-friendly platform, these MailerLite alternatives solve the most common user pain points.
Mailgun is a developer-first platform built for transactional email, robust APIs, and detailed event logging. Unlike MailerLite’s marketer-centric approach, Mailgun is designed for technical teams who prioritize deliverability, customization, and regional compliance.
Best for: Engineering and product teams, SaaS, and high-volume senders needing reliable transactional email with granular logging and regional data processing.
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ActiveCampaign merges advanced marketing automation, integrated CRM, and multi-channel messaging. Its visual journey builder and segmentation surpass MailerLite’s automation, with transactional email supported via third-party integrations (e.g., Postmark).
Best for: Teams needing enterprise-grade automation, CRM features, and multi-channel marketing with data residency.
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Brevo offers campaigns, transactional email (SMTP/API), SMS, WhatsApp, and chat in one EU-hosted platform. Unlike MailerLite, Brevo unifies marketing and transactional email under one dashboard, ideal for GDPR-conscious teams.
Best for: SMBs to mid-market companies seeking multi-channel messaging with EU data residency.
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Omnisend caters to ecommerce, delivering email, SMS, and web push automation. Prebuilt flows and deep Shopify/BigCommerce integration offer more out-of-the-box value than MailerLite’s basic automation. Transactional order notifications run natively, no extra API needed.
Best for: Ecommerce brands needing fast multi-channel automations and shop integrations.
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Moosend delivers cost-effective email marketing and automation with EU-only storage. Basic transactional email available via SMTP, making it a viable MailerLite replacement for teams wanting marketing and transactional sends in one place.
Best for: Budget-conscious EU-based teams needing simple automation and GDPR-compliant storage.
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Sender offers affordable email and SMS automation with a generous free plan. While mainly for marketing, it supports API and SMTP for basic transactional sends; advanced transactional features limited. 24/7 chat support and easy migration make it a practical MailerLite alternative for small businesses.
Best for: SMBs and startups needing basic automation, lots of free sends, and responsive support.
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Migrating from MailerLite is straightforward if you follow a structured process. At Mailgun, for example, we help you onboard your business and your customers. Use these general steps to transfer contacts, templates, and authentication with minimal risk.
Export subscriber lists, segments, and campaign history as CSV/XLSX. Download custom fields, suppression lists, and engagement metrics.
Add and verify sending domains in your new platform. Configure SPF, DKIM, and (if needed) DMARC via DNS. Request and configure dedicated IPs if required.
Rebuild templates with your new editor or import HTML where supported. Import contacts, segments, and custom fields while confirming opt-in status.
Send test emails to check inbox placement and rendering. Monitor bounces, spam complaints, and logs. For transactional email, test API or SMTP integration in staging.
Update DNS for domain authentication. Point your app or website to the new SMTP/API endpoints. Monitor live sends closely and keep MailerLite as a fallback until confident to discontinue use.
The right alternative depends on your needs. Mailgun is best for transactional APIs and developer control. ActiveCampaign is best for advanced automation and CRM. Brevo is best for unified EU-hosted messaging, and Omnisend is best for ecommerce-focused automation.
Sender offers the most generous free plan, making it the lowest-cost option for small businesses. Moosend is also budget-friendly, especially for EU-based teams. Mailgun scales alongside your business and allows you to send up to 100 emails/day free, with tiered plans to meet your where you’re at.
Mailgun is the top choice for developer-grade transactional email, offering advanced logging, webhooks, and regional data processing for compliance.
MailerLite uses its sister product, MailerSend, for transactional email. Some users prefer a platform like Brevo or Mailgun, where marketing and transactional email are unified.
Sender and Brevo are excellent for SMBs due to their easy onboarding and free tiers. Omnisend is ideal for ecommerce stores needing fast automations.
Re-authenticate your domains (SPF, DKIM, DMARC), warm dedicated IPs gradually, keep your lists clean, and monitor engagement and bounce rates closely during the transition.
Brevo (EU-only by default), Mailgun (US/EU data centers), and Moosend (EU-only storage) all provide options for EU data residency and GDPR compliance.
This guide was created by the team at Mailgun by Sinch. While we’ve aimed for a fair comparison of popular email services, our goal is to show you where Mailgun shines. We hope this helps you make the right choice for your needs. Last updated December 2025.
