Why Email Analytics Matter
Google Analytics was a game-changer for collecting web- and mobile-based audience data to drive new insights, but when it comes to tracking email marketing campaigns and transactional emails, most email analytics solutions fall far short of what’s available for web analytics. Email marketers need more than open rates and click-through rates. To evaluate the quality of their email marketing campaigns and the health of their lists, they need in-depth, real-time data insights with seamless segmentation and drill-down capabilities that help them solve problems and boost performance fast.
Better Email Analytics with Mailgun
Mailgun’s email analytics tools provide unparalleled access to the data insights that will lead you and your team to peak performance. Track your top-performing content, explore individual and segmented user data to evaluate behavior patterns, and stay on top of trouble spots with your subscribers’ email clients. With Mailgun’s email analytics data at your fingertips, you’ll have the tools for clear reporting to surface expert insights.
Here are a few ways to use Mailgun’s email analytics platform:
Understand Your Audience Better
Mailgun’s cloud-based dashboard enables you to see key indicators of email performance at a glance, with the ability to drill down into a variety of segments and data points. You can easily find the right email metrics and pull together seamless reports for your next team meeting, giving you insights into trends in user behavior, such as:
- What kinds of subject lines get the highest open rate?
- What kinds of blog posts increase the click-through rate to your site?
- How many subscribers are viewing your content on a mobile device?
- Which mailbox providers are you having delivery trouble with?
This data can be used to inform your email strategy, such as how to make a more responsive design for your emails, and when to send for the most engagement.
Optimize Your Email Campaign Performance
Armed with email analytics data, you’ll be able to optimize your transactional email and email marketing campaigns’ performance by paying close attention to what works and what doesn’t. Use Mailgun’s tagging feature to A/B test your subject lines and body copy. Send smaller test batches to determine which variant achieves the best results before sending a message to the rest of your list. Or segment your email list by factors such as geography, purchase history, or job title to develop customized messaging that’s personalized for each unique identifying variable. For example, once you know the best time of day to send each message, you can segment users by timezone to optimize send time for the highest open rates.
Improve Your Email Deliverability Rate
Our email tracking illustrates how your messages were handled by different email clients and ISPs, including Gmail, Outlook, Yahoo, and others. You’ll be able to quickly identify whether a particular provider flagged your message as spam and kept it out of your customers’ inboxes. Plus, you can track which emails were not delivered and see the reasons they didn’t go through. Use these email reports to improve your future email performance by carefully testing message formats across major email clients and validating your subscribers’ email addresses before sending your messages.
Try Mailgun for Best-in-Class Email Analytics
Mailgun’s email analytics platform provides smart email marketers with the tools to boost your company’s open rates, delivery rates, and other key metrics. Optimize your email marketing performance with the data insights you need.
Sending over 100,000 messages per month?
Check out our plans to bundle together features for better deliverability.
Explore Beyond Email Analytics
Mailgun has a variety of features for companies in need of robust email analytics.