Glossary
Related glossary terms
Email automation is the process of sending emails automatically based on predefined triggers or conditions such as a user signing up, completing a purchase, or not logging in for a certain period. Rather than sending each message manually, automation allows brands to deliver timely, relevant content at scale.
Triggers might include:
Automated messages based on these triggers may include:
Email automation improves efficiency, increases personalization, and helps keep users engaged throughout their lifecycle.
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