Glossary

Email order confirmation

Email order confirmation

An email order confirmation is sent to a customer to confirm an order they’ve placed via a web store. It’s a transactional email, or an automated response based on users’ actions. These emails usually consist of the following details:

  • Buyer’s name
  • Billing and/or shipping address
  • Amount paid
  • Items bought
  • A complete invoice
  • Estimated date of delivery
  • Shipping information, if relevant

Sometimes, brands also include similar products to attract the buyer back to the website to shop more.

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