Glossary
A transactional email is automatically sent when triggered by user actions, like purchases or password reset requests. Transactional emails are also sent when a brand needs to share information with a subscriber, like order confirmations or payment received notifications. TThese are typically templatized and personalized since they’re only relevant to a particular user’s action. Because transactional emails are automated, most brands collaborate with an email service provider (ESP) like Mailgun, which sends the emails via an Application Programming Interface (API) designed for transactional email.
Transactional emails shouldn’t be confused with marketing emails, which are used to send newsletters, announcements, and event invitations.
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