Ep. 05: Sending a more relevant message with omnichannel communication
Written by Mailgun Team
1 minute read time
Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.
Omnichannel marketing and email, how does it all fit in? Jonathan and Eric sat down with co-founder and CEO of Omnisend, Rytis Lauris to talk about transactional and marketing messages leading into 2020, and how you need to look towards other types of email communication to better reach your customers. Learn how it trickles down and it’s all about the engagement in our latest episode.
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