Glossary
An IP address is a unique identifier assigned to a device on a network. In the context of email, the IP address refers to the sending server’s origin point – used by inbox providers to evaluate sender identity, reputation, and trustworthiness.
There are two types of sending IPs:
Inbox providers use IP reputation – based on bounce rates, complaint rates, spam trap hits, and engagement – to determine whether messages are delivered, throttled, or blocked.
Proper warm-up, authentication, and consistent sending behavior are critical for maintaining a healthy IP reputation whether that IP is shared or dedicated.
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Cookie Statement
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| Cookie Subgroup | Cookies | Cookies used |
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| documentation.mailgun.com | _cfuvid , __cfruid | First Party |
| .mailgun.com | OptanonConsent | First Party |
| mailgun.com | actualOptanonConsent , apt.sid , OptanonAlertBoxClosed , mail_session | First Party |
| app.mailgun.com | connect.sid , SERVERID | First Party |
| hello.mailgun.com | uvts , __cf_bm | First Party |
| m.stripe.com | m | Third Party |
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Cookie details
| Cookie Subgroup | Cookies | Cookies used |
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| hello.mailgun.com | ubpv , ubvs | First Party |
| dev.mailgun.com | _an_uid | First Party |
| app.mailgun.com | rl_page_init_referring_domain , rl_anonymous_id , rl_group_trait | First Party |
| mailgun.com | _vwo_ds , test_rudder_cookie , _vis_opt_s , rl_group_id , rl_user_id , _ga , rl_session , rl_page_init_referrer , ubvt , _vwo_uuid , apt.uid , optimizelyEndUserId , _gat , _vwo_sn , _ga_xxxxxxxxxx , _gid , _uetvid , _vis_opt_test_cookie | First Party |
| hello.learn.mailgun.com | visitor_id | Third Party |
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Cookie details
| Cookie Subgroup | Cookies | Cookies used |
|---|---|---|
| hello.mailgun.com | _gd_session | First Party |
| mailgun.com | __q_state_zkTi4FmbUJniF8K2 , _vwo_uuid_v2 , apt.temp-xxxxxxxxxxxxxxxxxx , __tld__ | First Party |
| demo.mailgun.com | _gd_visitor | First Party |
| dev.mailgun.com | _pin_unauth , __uvt | First Party |
| app.mailgun.com | __stripe_mid , __stripe_sid | First Party |
| mailgun.zendesk.com | _cfuvid, __cf_bm, __cfruid | Third Party |
| vimeo.com | _cfuvid, __cf_bm, vuid | Third Party |
| producthunt.com | __cf_bm | Third Party |
| goldcast.io | __cf_bm | Third Party |
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Cookie details
| Cookie Subgroup | Cookies | Cookies used |
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| www.mailgun.com | pardot | First Party |
| app.mailgun.com | rl_trait | First Party |
| hello.mailgun.com | visitor_id | First Party |
| mailgun.com | _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx , _uetsid , _fbp , _tt_enable_cookie , _ttp , _rdt_uuid , __q_domainTest , _gcl_au | First Party |
| linkedin.com | bcookie, lidc, li_gc | Third Party |
| pi.pardot.com | pardot, lpv830283 | Third Party |
| bing.com | MSPTC, MUID | Third Party |
| hello.learn.mailgun.com | pardot | Third Party |
| pardot.com | visitor_id | Third Party |
| doubleclick.net | IDE, test_cookie | Third Party |
| youtube.com | VISITOR_PRIVACY_METADATA, VISITOR_INFO1_LIVE, __Secure-xxxxxxx | Third Party |
| www.google.com | _GRECAPTCHA | Third Party |
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Cookie details
| Cookie Subgroup | Cookies | Cookies used |
|---|---|---|
| youtube.com | YSC | Third Party |