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88% of senders don’t know the difference between email delivery rate vs deliverability – do you?

88% of senders don’t know the difference between email delivery rate vs deliverability – do you?
Email delivery rate vs deliverability: 88% of senders don’t know the difference
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Renate Burns

Deliverability Specialist at Sinch Mailgun

Sinch

About this episode:

A high email delivery rate doesn’t guarantee your messages are landing in inboxes. In fact, 88% of senders in a Sinch Mailgun survey couldn’t accurately define what delivery rate measures. In this video, deliverability expert Renate Burns explains why delivery rate alone isn’t enough and how inbox placement tests reveal the full story. Discover why deliverability goes beyond delivery rates and learn to track the metrics that truly matter. Read more about the email delivery rate metric and how to improve it.

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