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The art of letting go: How to use email sunset policies to your advantage

The art of letting go: How to use email sunset policies to your advantage
The email sunset policy: Learn to let go of unengaged subscribers
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Ashley Rodriguez

 Deliverability Engineer at Sinch Mailgun

Sinch

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Nick Schafer

Sr. Manager of Deliverability and Compliance at Sinch Mailgun

Sinch

About this episode:

Underrated fact: Having fewer subscribers on your email lists will actually help you reach more inboxes. This might sound counterintuitive, but in this video, Sinch Mailgun experts Nick Schafer and Ashley Rodriguez explain why removing unengaged subscribers is crucial for list hygiene. They’ll show how a sunset policy helps you improve engagement rates and ensure better deliverability. Discover why letting go of inactive contacts can lead to better results for your email campaigns. Get additional insights on this topic and much more in a free report from Sinch Mailgun and read our guide to find out more about how to use an email sunset policy to your advantage.

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