Email validation 101: The hidden risks of sending to old lists

Getting your emails to your target audience starts with a clean list

About this episode:

Getting your email messages to your target audience starts with a clean email list. But what exactly should you be checking for in your list, and how can email validation help? In this video, JT and Nick cover the top things ISPs look for when deciding if they will deliver your messages to the inbox.

Meet your presenters

jonathan-torres

Jonathan Torres

Technical Account Manager at Mailgun by Sinch

nick-schafer

Nick Schafer

Manager of Deliverability & Compliance at Mailgun by Sinch

transcript

Email validation 101: The hidden risks of sending to old lists

Overview

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