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The reality of spam complaint rates, and why 0.3% should worry you

The reality of spam complaint rates, and why 0.3% should worry you
The truth about spam complaint rates (and why 0.3% should scare you)
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Kate Nowrouzi

VP of Deliverability at Sinch Mailgun

Sinch

About this episode:

Your spam complaint rate can make or break your email deliverability. In this video, Sinch Mailgun’s Kate Nowrouzi shares insights from her work on AOL’s “report spam” feature and explains how Gmail and Yahoo’s new thresholds affect bulk senders. If you’re getting more than one spam complaint per thousand emails, it’s time to rethink your strategy. Learn how to turn spam complaints into valuable feedback and keep your emails out of the junk folder. Learn more about spam complaint rates and check out the “State of email deliverability 2025” report for more insights on sender requirements.

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