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39% of senders are sloppy about email list hygiene – here’s why you shouldn’t be!

39% of senders are sloppy about email list hygiene – here’s why you shouldn’t be!
Email subscriber list hygiene: Are 39% of senders making a huge mistake?
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Ashley Rodriguez

 Deliverability Engineer at Sinch Mailgun

Sinch

About this episode:

Email deliverability expert Ashley Rodriguez from Sinch Mailgun reveals why neglecting subscriber list hygiene is a major oversight. Nearly 40% of senders admit they rarely or never clean their lists, leading to poor deliverability and emails landing in spam. In this video, Ashley highlights how maintaining a clean email list protects your connection to customers and offers practical tips for streamlining the process. Learn how to boost your email performance and keep your subscriber list in top shape. For a deep dive on the topic, explore list hygiene insights from the “State of email deliverability 2025” survey for free and read our tips on email list management and workflow to learn about best practices

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