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Email list management

Keep contacts connected and engaged. Automate your email list management with Mailgun and send emails that are highly relevant and targeted to the right audience, without the need for manual intervention.
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Make every email count with email list management

Get the most out of your email efforts. Target the right contacts with the right message at the right time. Email list management makes it easy to send emails that are received and interacted with more often.

  • Send better, more targeted emails that land in the right inbox with every campaign
  • Keep emails out of spam and reduce your bounce rate
  • Improve deliverability and stay off blocklist[NH3] and spam complaint lists
  • Correct and remove email addresses with common typos
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Send cleaner emails with an email list management service

Email list management means anticipating and correcting user-entry errors before they impact your deliverability. Common mistakes – like typing “hotmial.com” instead of “hotmail.com” – can slip through during sign-up.

With Mailgun’s email verification tool, these errors are automatically detected and corrected in real time upon sign up. Integrated grammar checks in the email validator catch common typos and offer smart suggestions, helping you maintain a cleaner, more accurate email list from the start.

Illustration of the different categories for deliverability.

Pull unsubscribes and spam emails automatically from your list

Honor unsubscribe requests and spam reports without delay. Maintain list hygiene by automatically suppressing those addresses from future sends – keeping your email list clean and compliant and lifting your brand reputation while respecting your audience’s preferences.

Reduce bounce rate by flagging temporary and disposable emails on your email list. Email addresses with permanent errors are auto-pulled from your contact list to prevent hard bounces, while ‘soft bounce’ email addresses are flagged for review so you can assess them before pulling them.

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Send to real humans with email address validation

Get real-time email validation for every email on your list. Mailgun’s Email Validation API goes beyond simple grammar rules. We check directly with the mailbox for more accurate results:

  • MX records verification to optimize server performance and weed out invalid email addresses
  • Role-based email address verification to pull generic sales@, info@, or support@ email addresses
  • Disposable email address verification that removes undeliverable email addresses
  • RFC grammar rule check across email service providers to review and fix suspected address typos before they become hard bounces
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Improve email list management with segmented, more targeted campaigns

Connect more with subscribers and send more personalized emails. Improve open and click-through rates while increasing revenue from your email efforts. Mailgun gives you the ability to segment your email list for highly targeted emails sent to a smaller audience based on traits like company size, demographics, or content downloads. The options for personalized campaigns are endless:

  • Welcome emails
  • Webinar or event invites
  • Email newsletters
  • Re-engagement campaigns for unengaged subscribers
  • Discount or promotional emails
  • Abandoned cart emails
Illustration of an inbox with primary, social, and promotion tabs to filter email.

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Get started for free

These features of email list management are especially important for a small business or startup that doesn’t have the in-house resources to manage its bulk email program and marketing automation. Without proper email list management, your intended message won’t get to your target audience.

Email list management is an ongoing process, even after your email addresses are collected. With the right editor and tools in place, all of your email campaigns, transactional emails, and email marketing messages will make it into the inboxes of people who want them.

Learn more about Mailgun’s free email services for email list management. Get started with your free trial today.

Check out our plans to bundle together features for better deliverability. For businesses that send over 100,000 emails.

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Other features

Explore beyond email list management

Mailgun has a variety of features for companies with large lists and bulk sending needs.

Metrics and tags displayed on a bar chart.

Track messages with email list tags

Tag and track your segmented email campaigns with up to 5,000 active tags on sending domains. See the direct impact of your email efforts and track analytics by message type and version. Add up to three tags to every email for multiple levels of segmentation.

Conduct A/B tests methodically to determine the best font sizes, colors, calls-to-action, and other elements of your marketing emails.

FAQ

Frequently asked questions (FAQs)

Mailgun's email validation API can be integrated into sign-up forms to verify email addresses in real-time, ensuring that only valid and correctly formatted emails are added to your mailing list. This helps reduce bounce rates and maintain list hygiene.
Suppression lists in Mailgun automatically exclude email addresses that have previously unsubscribed, bounced, or marked emails as spam. This feature ensures compliance with user preferences and improves deliverability by preventing emails from being sent to problematic addresses.
Yes, Mailgun's list segmentation allows users to divide their email lists based on various criteria, enabling targeted A/B testing. This helps in determining the most effective email content and strategies for different audience segments.
Mailgun's email validation tool identifies and flags role-based email addresses (e.g., info@, support@), which are often associated with generic inboxes. Sending emails to such addresses can lead to lower engagement, so identifying them helps in refining the mailing list for better performance.
Mailgun suggests regular email address verification, monitoring bounce rates, implementing double opt-in processes, and having clear unsubscribe options. These practices help keep the email list clean and ensure high deliverability rates.
By promoting best practices like double opt-in and providing tools for managing unsubscribes and bounces, Mailgun aids in complying with data protection regulations such as GDPR and CPPA. These features ensure that users have given their consent to receive emails and can easily opt out, aligning with legal requirements.
Using Mailgun's email validation API prior to sending campaigns helps identify invalid or risky email addresses, reduce bounce rates, and improve sender reputation. This proactive approach ensures that emails reach genuine recipients, enhancing overall campaign effectiveness.