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  • What's new

We stand with the AAPI community

The rising violence against our Asian-American/Pacific Islander (AAPI) community is a painful and urgent reminder that we must unite against racism in all its forms. Pathwire condemns any acts of violence, prejudice, or discrimination toward any group, and supports all efforts to end hatred of any kind. To achieve this, we must fight discrimination, bias, and racism in all forms. 

Mailgun Team
2 min read
  • Email DIY

The Difference Between SMTP and API

We get it – when it comes to email, certain terms can sometimes feel like word salad, and two of the biggest can-be-confused culprits are SMTP and API. It can be hard to keep them straight, and harder to know when to use them. But no worries, we’ve got you. In this post, we’ll teach you the differences between SMTP and API, and when to use each.

Mary Dolan
7 min read
  • Email DIY

The Basics of Email Dark Mode

It may be the literal dark side of email, but dark mode isn’t a trend you can run away from. So, buckle up and get ready to learn what makes dark mode in email so popular, how it can help your deliverability, and how to optimize your emails for dark mode.

Mary Dolan
10 min read
  • Best Practices

COVID-19 Survey: How the Pandemic Has Affected Email Sending

How has COVID-19 affected email sending? We surveyed hundreds of senders to find out how brands have adapted their email strategy during the pandemic.

Mary Dolan
11 min read
  • What's new

Mailgun Validations Features Improved Performance for EU Customers

We are excited to announce that Mailgun Validations are now available in the EU. Our validations service was already the fastest and most accurate in the industry, and now our EU customers can enjoy even better performance than they were seeing before.  

Peter Trinder
2 min read
  • What's new

International Women’s Day: How Pathwire’s Female Leaders Choose To Challenge

Today is so much more than the start of another week – it’s International Women’s Day! It’s a day to celebrate all the accomplishments of women across the globe (big or small) and to push for more and better. At every moment, women around the world are choosing to challenge expectations, misconceptions, and their own limitations at work and outside work – and the amazing women of Pathwire are no different.

Beatriz Redondo Tejedor
10 min read
  • Email DIY

The Top Email Clients and Email Apps of 2021

We’ve all been there – struggling to send a perfectly-targeted campaign, trying to figure out which clients our audience uses, and wondering how we can make sure our email looks and sounds great no matter where and how they’re viewing it. What can possibly solve these problems? Don't worry, we're here to help.

Mary Dolan
12 min read
  • Best Practices

How To Build An Email List The Right Way

Look, we know list collection might sound less cool than other email topics. It’s really, really tempting to focus only on the ways you can get more potential customers and a long email list no matter what. But no matter how big your list is, unless your contacts gave you consent to email them, you won’t see great results. Plus, your email service provider will get mad at you, and that’s no fun. Let’s take a look at what consent is and how you can use it to build a healthy email list.

Nick Schafer
10 min read
  • Best Practices

The Path To Email Engagement In 2021: Key Learnings

Consumers’ needs and habits are constantly evolving – this year, probably more than ever – and keeping up with email engagement trends can sometimes feel…exhausting, but there are ways to gain insight and strategic inspiration. By knowing their trends and preferences, you’ll be able to provide what users need and want most in 2021 and beyond. And don't worry – we've got research-backed key insights that will give a much needed boost to your email program.

Mary Dolan
10 min read
  • Security

SAML Single Sign-On Is Now Available

At Mailgun by Pathwire, account security is one of our biggest priorities, and we’re always looking for ways to make the Mailgun experience more secure and scalable. In an effort to do just that, we’re thrilled to announce that SAML authentication is now available for our Scale and Enterprise plan customers.

Chris Farmer
3 min read
  • What's new

Say Hello to Pathwire

The day has finally come! Today, we’re excited to introduce you to Pathwire, our new parent brand, and unveil a slightly refreshed look and feel for Mailgun, which you’ll see evolving over the months to come.

William Conway
5 min read
  • Email DIY

The Benefits of Email Automation

When we think of automation, we sometimes think about mechanical processes (like cars) or futuristic tech processes (like evil robots). This means that the concept of automation can sound either too mundane or too far-fetched to matter. However, there are many areas where automation can be both helpful and attainable, and one big one is email automation. But what is email automation, and how can it benefit you? Let’s dive in and find out.

Mary Dolan
8 min read

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