Email is always evolving. That keeps email marketers on their toes, especially if they want to implement the latest tactics and technology. Two of the most-talked-about email marketing trends of recent years are Brand Indicators for Message Identification (BIMI) and AMP for Email.
At Pathwire, we know that good work and great rewards don’t just come from our team. They also come from our passionate, tireless users – people who solve the hard problems, strengthen our community, and share their expertise freely. Read more...
Innovation is a tireless sense of drive. It’s hours-long strategy sessions, countless code reviews, shifts in directions, and way too many product roadmap slides. Setting a new standard is never easy, but to us, it is always worth the effort.
Apple has announced the new Mail Privacy Protection, a privacy feature to protect consumer data. But what does this mean to email marketing?
At Pathwire, we know email is complicated, and we’re laser-focused on finding ways to make it less so. Today, we take the next step in that journey by acquiring Email on Acid.
Whether you’re working from home or rejoicing in the return to your spinny desk chair, one thing is certain: email lives on. That's why it should come as no surprise that threat actors use email to deliver malware in nearly every case of a reported cyber-attack: 94% of cases, to be precise.
Webhooks – user-defined HTTP callbacks – are a very easy way for developers to monitor their email campaigns and build programs to handle bounces, unsubscribes, spam reports, and more in real-time.
In terms of opt-in options, you probably think you’ve got them down. But we’re here to introduce you to the overlooked sibling of the family: Confirmed Opt-In Lite. While not yet as famous as the rest, it’s a great way to combine the benefits of rapid list growth of the single opt-in process and the email address validity check of the double opt-in process.
Have you ever found your signups filled with email addresses like username+junkmail@gmail.com? If so, congratulations – you’ve found an email alias. This has become a fairly common practice with Google and Microsoft email addresses... but we have a solution.
The tech industry is sometimes seen as a stereotypically male environment, but more and more women are shattering preconceived notions and redefining what it truly means to be in tech. Every day, women are using technology to fulfill dreams, create jobs, and pursue any and every what if?
Email bounces (which make up part of your total delivery) occur when an email cannot be delivered to a recipient’s inbox. You will usually receive an auto-reply to your message that gives you a reason for the delivery failure. There are two types of bounces you can run into when sending email — hard bounces and soft bounces.
Developers are behind the scenes of every major application and business, and getting started with a new integration from the ground up can be a challenge without a reliable Software Development Kit (SDK). Like all technology, SDKs need to be updated as times go on and new products and services are released to customers. Today, we’re excited to announce the rollout of SDK updates to Mailgun by Pathwire.
