- Best Practices
Email Blasts: The Dos And Many Don’ts Of Mass Email Sending
Email blasts are the undisputed powerhouses of email campaigns. Both transactional and marketing email messages can rely on sending massive amounts of email all at once, given the circumstances of the trigger/email marketing campaign itself. However, email blasts gone wrong will land in spam folders faster than a fake foreign prince can offer you his inheritance money. How exactly should you go about sending an email blast? We’ll show you the best (and worst) practices for mass email sending.