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Email Hard Bounces: The Brick Walls Of Failure
We’ve talked a lot about email bounces and email bounce rates as a whole in the past before, but we’ve really only ever dipped our toes into the different types of bounces — hard bounces and soft bounces. Why is that? Well, they’re the smaller components that makeup more complex deliverability issues. A cog in the wheel, a fruit in the basket, a piece of the pie, or whatever other metaphor floats your boat.