Musings and writings from the Mailgun team

Recent Articles

Growth Hacking, Email and Mullets...

The phrase “Growth Hacker” was invented by Sean Ellis and made popular by Andrew Chen. Sean Ellis mentions that “a growth hacker is a person whose true north is growth.” Andrew Chen talks about how a technical background is becoming a more important skill set in marketers so they can better leverage their efforts. To […]

  • 3 min read
  • July 26, 2012

Tracking Replies in Mailgun (or any ...

We’ve recently been inundated with questions about how to track which email a recipient has replied to. There are many use cases for needing to do this. You may want to thread a conversation in your App or you may want to measure engagement. The problem with relying on Mailgun Tags or Campaign-IDs is that […]

  • 1 min read
  • May 3, 2012

Mailgun Campaign Analytics: taking a...

UPDATE: We’ve made some meaty, awesome changes to analytics, and this post is pretty useless. But we’ve kept it up because we believe in iteration and showing off our humble beginnings. (And also SEO.) Here’s a more relevant post about Mailgun’s new and improved analytics. Good news everyone! Mailgunners just rolled out the most flexible […]

  • 2 min read
  • March 2, 2012

Santa came to Mailgun early. Everyon...

Whoa, talk about a blast from the past! This post originally came out on December 21, 2011. Good news everyone! Mailgunners are in the spirit of the season and wanted to give you a little holiday gift – new and improved Logs! So what’s new about the Logs? – Account level log retention. Each paid […]

  • 1 min read
  • December 21, 2011

Handle Incoming Emails like a Pro [M...

It’s like an old family photo album this far back on our blog! This post first came out way back in 2011. Sending emails used to be hard but with the Mailgun Email Sending API we moved beyond SMTP and MIME and made it a trivial, dare I say, pleasant experience. But if your application […]

  • 4 min read
  • November 7, 2011

Mailgun API 2.0: forget MIME!...

Good news everyone! Mailgunners been in the lab, keyboards in hands, trying to get some code off – and now Mailgun 2.0 is out. Today we are starting a short series of blog posts that tell you about all the exciting features we have built. If you can’t wait, you can always read our docs […]

  • 2 min read
  • October 18, 2011

Message-level Email Tracking and Mor...

Talk about a throwback; this was posted on August 29, 2011! Good news everyone! Mailgun is migrating to a new and more powerful email pipeline, please expect a stream of exciting announcements very soon. Message-level Tracking For starters, we have added the option to fune-tune message tracking. Now Mailgun users can enable/disable tracking on a […]

  • 1 min read
  • August 29, 2011

Event Notification Callbacks...

The beginnings of our analytics — we’ve come a long way! This post is from June 2011, check out our analytics page for more details. Good news everyone! We have upgraded our Event Notification callbacks to include Opens, Clicks, Bounces, Unsubscribes and Spam Complaints. We hope you only see the first two! Now you can […]

  • 1 min read
  • June 20, 2011

Project Hellfire – Spam D.O.A....

You found a fossil! This post was originally published on May 27, 2011. Good News Everyone! Project Hellfire has been unleashed on spammers. Mailbox spam filtering is powered by an army of SpamAssassin machines in combination with Bogofilter. We made it configurable to fit your needs. As always, let us know if you have any […]

  • 1 min read
  • May 27, 2011

Continuous Campaign Analytics...

You’re looking at a baby blog post! This came out way back in 2011. For updated analytics or A/B testing, check out the appropriate pages. Good news everyone! Mailgun just released its Continuous Campaign Analytics. Now you can tag any set of emails and get analytics on those ids/campaigns for open rates, click-through rates, spam […]

  • 1 min read
  • March 12, 2011

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