BIMI

Brand Indicators for Message Identification (BIMI) is an email authentication that requires DMARC implementation. It allows senders to include a branded sender image in their emails.

A brand’s BIMI record is published on the sending domain’s DNS as a TXT record. BIMI records validate a brand’s identity to inbox service providers (ISPs), enabling them to place emails in subscribers’ inboxes with confidence, boosting the brand’s deliverability and adding visual brand recognition for recipients.