Why email deliverability is even more important than you think

About this episode:

Most email senders don’t question that deliverability is important. In fact, our most recent Sinch Mailgun survey shows that senders rate this factor an 8 out of 10. However, deliverability expert Eric Trinidad thinks it should actually be a 10 out of 10. Why? Because if your message never reaches the inbox, you’ve failed to get your message across, and you won’t be able to build any type of connection with your customers. In this video, Eric explains why email deliverability is so important and what it means for the customer experience. Bottom line: Deliverability impacts the ROI of your email communication. Get actionable advice to improve email deliverability.