Email explained: What’s strategic engagement?

About this episode:

Understanding the subtler points of email can be confusing, but we want to give you some clarity with Email Explained. In this series, we’ll be covering some common questions senders ask us in a way that helps anybody learn — a big whiteboard. We’ve picked some of our best Mailgunners to make sense of these questions. To begin, we chose Travis Walton one of our Technical Account Managers over here at Mailgun, to explain why you should consider strategic engagement for your sending strategy.